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Follow on Google News | New “PITCH” Series Boosts Small Business Public RelationsThe new "PITCH" series from UnderstandingMarketing.com offers monthly and weekly free small business public relations ideas. Entrepreneurs can use the tips to foster creative ideas and generate press coverage in the local or national media.
By: John Sternal Beginning in January, UnderstandingMarketing.com launched its monthly small business public relations PITCH series where 27 PR opportunities tied to specific events were published on the blog to help entrepreneurs generate press coverage. The online resource also launched a more focused weekly PITCH series highlighting six stories currently in the news and impacting the small business community. UnderstandingMarketing co-founder John Sternal, with nearly 20 years of PR experience, will spearhead the effort making sure entrepreneurs have information to help them create stronger, more relevant pitches to members of the local and national media. “The PITCH series will benefit small business owners who need a little help crafting effective pitches but will also help reporters who are inundated with story ideas that just don’t hit the mark,” said Sternal. “This new PITCH series will help entrepreneurs tie important and timely current events on a local or national level, ultimately helping them develop publicity ideas that create headlines.” The monthly tips will be published at the beginning of each month and the weekly tips will be published ahead of each week. PITCH tips will run the gamut, with ideas such as January being National Oatmeal Month to more hard-news ideas such as ways to be a part of the GOP primary story lines in New Hampshire. About UnderstandingMarketing.com UnderstandingMarketing.com provides “Do-It-Yourself” # # # UnderstandingMarketing.com provides “Do-It-Yourself” End
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