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Follow on Google News | Learn to Achieve Sustainable Success from Mark Sanborn, Author of UP, DOWN, OR SIDEWAYSTune in to beyond-the-scope-of-the-book interviews with Nathan Ives, MBA, PMP on the StrategyDriven Podcast. In this interview, Nathan delves into the expertise of Mark Sanborn, author of UP, DOWN, OR SIDEWAYS.
By: Karen Juliano “If you’re like me,” begins Mark Sanborn, “you’ve probably experienced days – maybe months or years – when you feel as if you are being swept along by life.” The question, says Mark, “Is it possible to create sustainable success?” UP, DOWN, OR SIDEWAYS reveals the mind-sets and approaches enabling individuals to succeed when times are good, bad, or in-between. Nathan only selects titles that meet a stringent set of StrategyDriven requirements. First, the title must be aligned with the StrategyDriven mission of delivering best practice solutions to small- and medium-sized businesses, including strategic planning, decision-making, leadership, management, and organizational performance. Secondly, the authors must be highly respected in their field of study. StrategyDriven author interviews are uniquely different than the average book review. The primary difference, these podcasts are not simply book reviews or summaries. Nathan reads each book prior to the interview and questions the author for a deeper understanding of the important strategies discussed in the book and probes for examples of real-world implementation of those strategies. As a result, listeners get more information, including, author advice not contained within the book; offering additional value listeners can incorporate into their business model. Additionally, StrategyDriven interview articles contain quick links to supplementary materials provided by the author. About StrategyDriven Get the benefits of an experienced MBA staff without the expense at StrategyDriven.com. Developed by management and training professionals, StrategyDriven offers small-to-medium sized businesses (SMB) a wide array of best practice business planning and execution tools for executives and managers; how-to advice; example-rich podcasts; and customizable ready-to-use templates. StrategyDriven.com began posting free articles in July 2007 and added podcasts in November 2007. In July 2008, StrategyDriven began offering interviews of industry-leading experts on a variety of business-centric topics via podcast. Individuals registering with StrategyDriven also receive an exclusive four-part whitepaper series on how to develop a performance measurement system that will help drive execution of their organization’ At StrategyDriven.com, our goal is to provide real-world applications of strategic business planning and tactical execution best practices – a blending of information and experience practically applied in the workplace combined with a degree of research and academia – to small-to-medium size businesses that wouldn’t normally have access to these resources. # # # At StrategyDriven.com, our goal is to provide real-world applications of strategic business planning and tactical execution best practices to small-to-medium size businesses that wouldn’t normally have access to these resources. End
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