Also, Bob McTague who is the team leader, has only been practicing real estate for only 6 years, and most agents on his team have been in real estate business for under 6 years. So again I ask the question, how does Bob McTague succeed when others are failing? First off, his business model is very different than most agents. I had another chance to interview Bob McTague and these were his comments.
What methods did you use in 2011 to succeed in a down real estate market?
McTague: It is going to sound strange, but as I said before, if agents are doing X, I will do Y. Most real estate agents and brokerages are using very traditional methods to sell real estate, my business revolves around the latest real estate technology and lead generation. I do not advertise in the newspaper or hold open houses, as I feel they are a waste of money and time. Our business model revolves around very effective lead generation and management systems.
How do you market homes differently than most agents?
McTague: I have a very innovative listing system that I created and I will be offering this to agents across the country in my elite coaching program for 2012. We actually market our listings to over 60 real estate and video websites. There is no other agent or team in my area that offers such a system. Many agents try to copy our systems and tell consumers that they have syndication platforms that markets to real estate websites, but they do not. We actually provide the client with a secure link so they can view all the marketing links we provide. I employ several marketing assistants that perform a variety marketing tasks under my direction. We have also created a 30 day guaranteed home sale system to help motivated sellers. http://www.CNYSold.com, and will be offering a new By Owner program, which I call "FSBOReciprocity."
Did you handle a lot of short sales or foreclosures?
McTague: We have represented a few sellers this year selling due to a short sale or foreclosure. Our area at the current moment does not have a high inventory with these types of properties. Our market is stable at the moment.
So, who is your average customer and what areas do you service?
McTague: Our client is anyone selling a home that is "saleable", and our average sales price was about $140,000 for 2011. We have helped over 75 buyers this year, and work with a lot of first time home buyers. I work within four different counties in Central New York, and will be expanding into other markets this year.
According to recent studies in 2011, the average real estate agents generates 3 to 5 leads per year from their website, how many do you generate?
McTague: I will give you the same answer as last year... we communicate with over 600 buyers/sellers per month who are looking to buy or sell a home now or in the future. We still have the most searched agent website in Central New York, and have more unique visitors than some brokerages in the area. All of this benefits the consumer and our clients.
How has Coldwell Banker played a role in your success?
McTague: Coldwell Banker is a very stable company in this area. However, I have learned early on, that no one is going to give you business. I have also learned that many agents careers are built on company relocation and "hand outs", however, we as a team do not get any of these benefits or leads from Coldwell Banker, and we do not participate in relocation. It feels really good to know that you can stand on your own even without your brokerage. We have systems in place above and beyond what Coldwell Banker offers to insure our stability and success in the future. Not all agents are created equal, even within the same brokerage.
What are your goals for 2012?
McTague: I will be launching several real estate based products through my business coaching program. I will be fine tuning all of our systems and looking into our marketing budget. With the solid foundation we have laid in 2010 & 2011, and the use of our unique programs and systems, we are projecting a sales volume of over $25M-$30M, and we will help 150 to 200 buyers and sellers without increasing the amount of agents on our team.
You can learn more about Bob McTague and his team by calling 315-882-6610 or visit their website at http://www.CNYAgent.com