Participants of the study included popular figures in the SEO community, including Rand Fishkin of SEOMoz.org, Aaron Wall of SEOBook.com, Tom Critchlow of the consultancy Distilled, and many others. Each participant gave the listed criteria specific importance scores and individual commentary on each potential influencing factor.
The top 5 factors, by order of importance are:
1. Volume of Queries for a Term
2. Click-through History of Suggestions
3. Volume of Actual Search Results
4. CTR of Suggestions in Search Box
5. Explicit Nature of Search Query
The other 8 factors and the detailed descriptions of each can be found at Wiideman's appropriately-
A self-proclaimed SEO Expert, Wiideman is known for similar studies, and has been featured within popular destinations, including SEOMoz.org, along with magazines such as Folio, Entrepreneur, Response and others. In December of 2011, he released a comprehensive hiring guide for companies in search of an SEO Manager, which included a download of a complete job requisition written by Wiideman himself.
An evangelist and supporter of business start-ups, Wiideman often replies to inquiries on study results and individual requests via a question form on his blog, and through his Twitter handle: @seosteve.
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SEO Expert Steve Wiideman offers advanced technical and creative search engine optimization strategies to businesses and webmasters.