Google Vs. Bing- Search Engine Battle

Dec. 8, 2011 - PRLog -- Wars and battles have been lost or won about the balance sheet well before the outcome became apparent inside battlefield and it's also the same in relation to the battle raging between Google and Microsoft’s BING.

Much has been manufactured of Google’s cost-cutting exercises recently and even more has been created by reports which claim that with regards to search queries BING has surged ahead experiencing strong growth while Google, in contrast, has experienced a drop.

Whoever has been following Google’s innovations in search realize that its higher relevancy and instant search updates have reduced the quantity of queries individual users is likely to make before they find what they're seeking. This may naturally result in a decline in the volume of queries at the same time the search business increases for your company.

That, naturally, is susceptible to analysis. Microsoft has fudged a remedy without refuting it outright and also the proponents of each search results have drawn themselves up into two camps the place that the the fact is challenging to define from the almost-lie.

There is certainly another thing which will not lie however which is the check sheet. The 1st quarter report coming from Google had the business beat expectations just as before, despite upward revisions many of which were made just days before the figures were released. Google definitely seems to be going from strength to strength and is also now beginning to concentrate on providing sustainable profit streams from aspects of its business which lie outside those of search.

Microsoft’s report also indicated that the company is performing well, though this time it missed beating Apple by $700 million. What is of crucial importance here was its statement that “Online Services Division revenue grew 14% year-over-year primarily driven by increases looking revenue.” Search revenue figures include the true indicator of search business increases as well as a clear sign of how successful a company’s web policy is.

Microsoft’s statement, though true enough, is not without subterfuge. While revenue grew, indeed, income (that is whatever you and i also understand as profit) actually didn’t. Ought to be fact Microsoft’s report reveals that the Online Services Division, they're so proud of, actually lost $726 million inside first quarter of the year, bringing in under $1 for every $2 Microsoft spent to market it.

In plain English this is quite like someone paying visitors to be their friends at the massive party and calling it profitable in the event the real end up (without cost) is cousin and his girlfriend.

A loss of $726 million inside a quarter on the division which is designed to be dealing with Google while on an equal footing almost, demonstrates whatever Microsoft has been doing online is still tainted by its wherewithal to quite ‘get it’. Naturally, it recognizes that as Cloud computing has taken off its cash-cow software can be obsolete along with the desolate man its business needs to be on the web.

What precisely it's going to do with this cold, hard knowledge is anybody’s guess. So far as search is involved however any notion that it must be doing Yahoo is clearly misplaced.

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