PRNDL.com Launched to Create Seamless Purchase Experience for Online Car Buyers

Dec. 8, 2011 - PRLog -- Customers in the market for a used vehicle can now complete their transaction in one convenient place – PRNDL.com (pronounced Prindle).  Developed in a cooperative effort involving DataScan Field Services, one of the largest automotive inspection service companies in North America, and Bank of America, the name PRNDL.com was inspired from the gears on an automatic transmission - Park, Reverse, Neutral, Drive and Low.  Poised to become an industry game changer, PRNDL.com connects used car buyers to sources for industry-leading products and services needed to complete a vehicle purchase, such as auto inspections, vehicle protection plans and vehicle financing.

For example, PRNDL.com directs buyers to some of the most competitive auto loan and financing options from reputable lenders, including Bank of America. The site can also link shoppers to InspectMyRide.com, which maintains professional inspectors across the United States available to perform comprehensive 150-point vehicle inspections.  PRNDL.com even offers a Vehicle Protection Plan from Century Warranty Services that provides a selection of automotive service contracts tailored to the unique needs of car buyers.  All plans are backed by Courtesy Insurance Company, Century Warranty's affiliated insurance company, which is rated "A" (Excellent) by the A.M. Best rating agency. Together, these services help create an efficient and stress-free buying experience.  

“Our goal is to provide consumers with one tool to streamline what can be a cumbersome process when purchasing a used car,” said Brent Sergot, vice president of DataScan. “At PRNDL.com, we bring the most respected vehicle services in the market straight to the buyers, saving them from having to search the Internet for all of the services they would need to complete a purchase online.”

With a growing number of vehicle sales occurring online and increased consumer-to-consumer business in the used-car segment, a need for this service was apparent in the marketplace.  PRNDL.com is intended for those buying vehicles online, but can be used as a tool for anyone buying a new or used car.  

“PRNDL.com fills a critical niche in the online car-buying market, featuring services that are among the best in the industry,” said John Hyatt, president of Bank of America’s Dealer Financial Services.  “In addition to providing convenience, PRNDL.com offers customers a sense of security with trusted providers.  Bank of America is pleased to be a part of such a quality venture in the growing online automotive marketplace.”

PRNDL.com will continue to build on its one-stop-shop theme and plans to add more robust functionality and additional services early in 2012, including transportation options for the delivery of newly purchased cars, vehicle insurance and services for vehicle sellers.  

“We have already identified some new providers that soon will add to the site’s already robust features and services,” explained Sergot. “In very short order, we’ll have everything the consumer will need to ‘get their deal in gear’ …except, of course, the car.”

About DataScan Field Services
DataScan Field Services LLC is one of the industry’s largest automotive floorplan inventory verification and off-lease vehicle inspection companies, serving more than 100 clients across North America.  With offices in Atlanta, Cleveland, Toronto and Montreal, DataScan provides verification services for businesses in the automotive, marine, RV, construction equipment, electronics and appliance industries.  Inspection services include off-lease, mechanical, certified pre-owned, collision and dealer compliance.  DataScan recently launched a new consumer initiative, InspectMyRide.com.  InspectMyRide.com is an online vehicle inspection service that makes shopping for a car on the Internet easier for buyers by giving them an opportunity to have a professional inspection of the vehicle they are considering purchasing.  Its sister company, DataScan Technologies LLC, offers best-in-class wholesale floorplan accounting and risk management systems and services to global leaders in the banking and captive finance industries.  Both companies are divisions of DataScan Holdings LLC, part of World Omni Financial Corp., a diversified financial services company headquartered in Deerfield Beach, Fla.  World Omni, Century Warranty and Courtesy Insurance Company are subsidiaries of JM Family Enterprises, Inc., an automotive corporation ranked by Forbes magazine as the 27th-largest privately held company in the United States.

About Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services.  The company provides unmatched convenience in the United States, serving approximately 58 million consumer and small business relationships with approximately 5,800 retail banking offices and approximately 18,000 ATMs and award-winning online banking with 30 million active users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world.  Bank of America offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries.  Bank of America Corporation stock  is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.