Black Friday Text Message Traffic Increases by over 500%

Dec. 2, 2011 - PRLog -- Black Friday Text Message Traffic Increases by over 500%

ATLANTA, GA (December 2, 2011) – This year’s Black Friday was one for the record books. iZigg Inc., a leader in providing mobile media through the most recognized short code, 90210, today announced a 554% increase in text message traffic over the same period in 2010.

The businesses and individuals utilizing mobile spanned across every industry from restaurants and retailers to entertainment venues and salons. Retailers and restaurants accounted for the largest percentage of the text message traffic on Black Friday but the 90210 Platform served over 20 different verticals. "Mobile marketing is the most effective way to reach someone. With customers carrying their mobile device within arm’s reach, there has never been a more effective way to reach an individual than with a text message they receive instantly and open 97% of the time, said iZigg Co-CEO, David Liniado."

From coast to coast, bargain shoppers were texting into the iZigg 90210 Platform to receive exclusive deals on Black Friday. Papa Johns, Hooters, Cold Stone Creamery and Datavision are notable establishments that took advantage this Black Friday along with thousands of other local businesses throughout the country. A few examples of real-time promotions that drove sales with 160 character messages included:

“Papa John’s Pizza Special thru 11/27 for all Mobile VIPs! Order Online & get a LG/Unlimited Topping Pizza for Only $9.99!

“DataVision Black Friday Deals All Dyson Vacuums and Fans 20% off List Price Valid 11/25-28  Valid in-store www.dataVis.com  Phone - 888-888-2087 ”

“Revive Body Spa Pkg incl 60 min massage, 60 min facial & spa mani/pedi, BLACK FRIDAY SPECIAL $99”

Local businesses were able to capitalize on the biggest shopping day of the year without the marketing budget of a major retailer like Target or Walmart. Using the right tools, like a text marketing campaign, local businesses are able to stay competitive. "For local businesses, Black Friday is a great opportunity to increase traffic and bring in new customers. Instead of allowing those customers to be one-timers, businesses can capture their information for future marketing efforts with a simple mobile campaign, allowing businesses to initiate Black Friday any day of the year. Door Busters draw customers in, in-store marketing builds the upsell, and mobile brings them back", says Liniado.

iZigg wasn’t the only company that experienced heightened numbers during Black Friday this year. It was also reported that Paypal saw a six-fold (516%) increase in global media payment volume on Black Friday 2011 compared to Black Friday 2010. Also notable was the increase US online retailer’s experienced with an estimated increase of 160% over last year. “We had our biggest Black Friday ever and plan to continue to make mobile a larger part of our marketing plans,” said Seth Brown of Datavision.  

With the numbers still rolling in, it is apparent that mobile marketing is here to stay and will continue to grow. "The enormous increase in messaging we’ve seen this year reinforces the fact that customers want mobile communication and the businesses that understand this are reaping the financial benefits,” states iZigg Co-CEO Brian Underwood.

About iZigg Inc.

iZigg Inc. is building the largest worldwide mobile media community where businesses and people can now stay connected through the world's most recognizable mobile media gateway - 90210.

Led by Co-CEO's Brian Underwood and David Liniado, iZigg will continue to bring relevant and innovative products to the market based on the one device that is always with you, your mobile phone.

As the future of mobile evolves and develops, iZigg and its leadership plan to be there every step of the way and will continue to be the pace setter in the mobile media revolution.

For more information on iZigg you can visit us at
www.izigg.com , www.facebook.com/iziggmobile or simply text “iZigg” to 90210.