Search Engine Optimization|The Different Kinds Of SEO

Dec. 2, 2011 - PRLog -- Search Engine Optimization has come a long way in the past few years. Google has always had the same standards but the algorithms did not used to have as many checks and balances. In this article you will find many different ways of using search engine optimization to your advantage and the old school little tricks that you could do to rank as quickly as 1 week, be careful though a few of the methods discussed in this article are no longer acceptable with some of the search engines.
Exact match URL’s: Back in 2007-2008 search engine optimization companies used a method that today is not ok. What an exact match URL is, is a URL that is the keyword you are trying to rank for. For example let’s say you’re a plumber out of Los Angeles the best keyword for you would be “Plumber Los Angeles “ right, but your domain name is 123rooter.com since the work plumber is nowhere in the URL it would normally take a lot of link building and on-site search engine optimization in order to rank for your keywords. So search engine optimization companies used to go out and buy a keyword domain such as plumberlosangeles.net/.info/.co/.whatever right so now you have the exact URL for your keyword then we would build a landing page that only had content talking about plumbers in Los Angeles. So when the search engines would index your site they saw you as the perfect site for that keyword and put you on the front page. Then the search engine optimization company would redirect all the traffic from their exact match landing page to your website letting you receive all the calls it generated. Now this system was great for search engine optimization companies because if you ever canceled they could redirect all the traffic to their own site. Now why would a search engine optimization company want to generate plumbing leads for themselves?  They don’t, but now they have a system that generates calls that they did not have to pay to set up. Then they would start calling plumbing companies telling them to Google plumber and click on their domain then would ask if they wanted the position. Once a client said yes they would redirect the traffic to that company’s site at a high cost per month. Making them look like the guys of the hour because they sold a working system.
Directory SEO- This method still works today as far as ranking high quickly normally in 2-3 weeks on the major search engine. The down fall is that it again did not belong to you and if you ever canceled they could take it away very quickly. The way it works is after a search engine optimization company sells a customer they would take that customers website and list it in a directory with the rest of their clients. Linking them to the directory and each of their clients building a huge amount of low quality links to the back end of your website. Getting your site ranked high on the search engines just long enough to show you. Then shortly after the search engines would index all those link seeing they are all low quality and dropping you off that front page just as fast as you went up. These companies normally charge a very low monthly payment with the idea that you will forget about a $49 price tag you paying every month for in my opinion nothing. Just remember whenever you are thinking about moving forward with a search engine optimization company if it sounds too good to be true it might be. Search engine optimization cannot be done properly for $49 a month, a price tag like that means they are using short cuts to rank their clients.
On-Site SEO- On-site SEO is still a great way to optimize your website for the search engines all this process is, is going through your website and cleaning up the coding. Updating all your tags and content to encode all your keywords so that when the search engines index your website they know exatally what you want to be found for on the internet.
Off-Site SEO- This is the part of search engine optimization that everyone thinks is the most effective but there is a catch to this. Off-site search engine optimization consists of a lot of different types of content building as well as link building to the back end of your website from many, many different areas of the internet. In all honesty the more places you appear online the better it is for your target keywords. Google wants to see that your not just “using” them to get customers. They want content and links and activity online that idea is the more people talking about you the better.  It is a big popularity contest, kind of like high school there was always that poplar person that got everything handed to them. Google is the same way if they go online and you have great reviews and a huge amount of content they will reward you by placing you at the top of the list and letting you get all the calls in your industry.
So now that you know a little bit more about how search engine optimization works look for more of Organic Rankings Inc.’s articles that dive deeper into each type of search engine optimization, or visit us at http://organicrankingsinc.com/ for your free website analysis.

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