EMS, Europe’s leading provider of vehicle-based event marketing roadshows, chose Lord’s cricket ground for the invitation-only event, which was specially tailored for key corporate communications decision makers and agencies.
Day one of the Getting One to One event gave brands with large workforces over multiple sites an exclusive opportunity to learn about using internal communications roadshows in order to energise and motivate their staff, for maximum impact and minimum downtime. Industry experts were on hand to give them the insight on the latest techniques for engagement.
Day two focused on changing perceptions. EMS demonstrated to leading agencies how roadshows had evolved and when this form of direct marketing is best used to boost their clients campaigns.
Delegates toured a variety of EMS exhibition trailers to see for themselves the creativity that can be achieved inside a truck - including the company’s giant new hi-spec Voyager 5, built to an exacting brief for the hotter climate of the Middle East.
Keith Austin, Managing Director said: "This was a fantastic opportunity for prospective new clients to network with other industry professionals, and get up close to existing successful roadshows to see how this unique type of vehicle-based event marketing can work for them too. We have had great feedback from the event, and it has led to a number of conversations about what EMS could do for their business."