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Maui Developer Creates Exciting New Smart-Phone App

KIHEI – Maui based Kupono Productions is one of the first local businesses to leverage the power of smart-phone technology to become a premier developer of smart-phone apps.The Beach Locator app makes finding your perfect beach easier than ever!

PRLog - Nov. 11, 2011 - KIHEI, Hawaii -- Maui Developer Creates Exciting New Smart-Phone App

~ Beach Locator app makes finding your perfect beach easier than ever ~

KIHEI – Maui based Kupono Productions has become one of the first local businesses to leverage the power of smart-phone technology to become a premier developer of smart-phone apps.

The Beach Locator, available for South Maui, West Maui and East Maui, is already available on the Android Market, the Amazon AppStore and the iTunes AppStore. Visitors and residents alike can now use this great new app to easily guide them to their favorite beaches.

The Beach Locator uses a smart-phone’s built-in GPS capability to provide voice navigation and turn-by-turn driving directions that will guide users directly to their beach of choice. Users can also search for a particular beach by type or activity, and the app comes complete with beautiful HD photos and videos of every beach.

“We have created exact maps to the beaches, and have explored every beach on Maui personally to make sure our written details and directions match precisely with the driving directions,” says Marti Kluth, marketing and communications director at Kupono Productions.

“When you’re in the car and use the driving directions feature, your phone becomes just like an in-car GPS system, and literally speaks the directions to you as you drive along the road. This is the most popular feature, followed by the beautiful HD video clips of each beach.”

Kupono Productions was started by Mark & Marti Kluth in 2004. While working as a video production company, they realized they had lots of beautiful footage of Maui, but no way to share it with people. With the recent explosion of smart-phones, they realized they had the perfect vehicle for merging this video and photo content with advanced smart-phone features to provide people with a useful and functional app.

“We’re very pleased with the positive feedback we’ve received,” says Marti Kluth. “We think this app would be ideal for hotel concierges, those in the activity industry, or anyone wanting specific information about Hawaii’s beaches.”

In addition to the Beach Locator, Kupono Productions has plans on the table for other useful apps, and can create apps for other businesses. They believe in leveraging the power of smart-phone technology to access today’s new mobile user.

According to recent statistics, 25% of internet users in the United States are now mobile-only users, meaning they exclusively access online content through mobile or tablet devices like the Android smart-phone or the iPad. These users want to be able to access businesses and featured content through apps, and Kupono Productions wants to help Hawaii businesses ride this new technological wave.

“Apps are the future,” says Kluth, “and up until now, Hawaiian businesses have had to go outside to developers in other states to access this technology. We’re big
believers in buying local and supporting Hawaiian businesses first. We have experience, and we are in the vanguard of app developers in the State of Hawaii. We believe it is our mission to help local businesses expand into the global marketplace and bring Hawaiian products and services to an international level through mobile computing.”

The Beach Locator just launched in October 2011, and is available in both a free and Pro version. To download the Beach Locator, go to the Android Market, the Amazon AppStore or the iTunes AppStore. Kupono Productions encourages any company or organization that would like to leverage the power of smart-phone technology for their business or product to contact them.

For more information about the Beach Locator, please visit http://www.BeachLocator.net . For more information about Kupono Productions or to order your own smart-phone app, please visit http://www.KuponoProductions.com .

Media Contact:
Marti Kluth
Marketing and Communications Director
Kupono Productions

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Location:Kihei - Hawaii - United States
Tags:beach, GPS, hawaii, maui, app, locator, kupono, Surf, snorkel, jaws
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