overstockArt.com Partners with Bravo, Magical Elves & Pretty Matches Prod. to Launch Artwork Line

Nov. 10, 2011 - PRLog -- overstockArt.com  today announced that it has joined forces with Bravo and Magical Elves to launch a new line of artwork from the cable network’s series "Work of Art: The Next Great Artist." The exclusive line of reproduced artwork is created by the artists participating in the creative competition series produced by Magical Elves and Pretty Matches Productions.

The artwork featured in “Work of Art: The Next Great Artist” will be made available for purchase exclusively on overstockArt.com following airing of new episodes each Wednesday. Reproduced artwork created by artists who competed in the first season of the show will also be made available for purchase. The new line will debut on Thursday, Nov. 10 at www.overstockart.com/workofart.html.  

Bravo's "Work of Art: The Next Great Artist" is a creative competition series that seeks to discover new talent and shed light on the artistic process that typically occurs behind closed doors. Assembled in New York City under the watchful eye of art world elites, 14 up-and-coming artists are ready to make their mark on the industry and battle it out for a solo show at the Brooklyn Museum and a cash prize of $100,000.

“We’re constantly looking for ways to innovate, furthering the proliferation of our brand while providing added value for our customers,” said David Sasson, CEO of overstockArt.com. “This collaboration will take overstockArt.com to the next level by leveraging our commitment to creating high-quality, affordable art with Magical Elves’ dedication to discovering today’s hottest up-and-coming artists and jointly bringing quality products to market.”

The “Work of Art: The Next Great Artist” canvas transfer art reproductions will be offered in a variety of sizes with prices starting at $119. Customized frames can also be purchased. Reproduced artwork is first available exclusively on overstockArt.com and will later be made available for purchase by overstockArt.com’s partner online retailers.

“This partnership builds on the success of both brands, providing us the unique opportunity to engage with our fans and viewers and to connect with consumers beyond the television screen,” said Ellen Stone, Senior Vice President of marketing for Bravo.

“Work of Art: The Next Great Artist,” is produced by Pretty Matches and Magical Elves for Bravo. Dan Cutforth, Jane Lipsitz, Sarah Jessica Parker, Alison Benson and Eli Holzman serve as executive producers.