Brand Adoption Creates a Social Media Solution for Convenience Stores

Nov. 9, 2011 - PRLog -- Tempe, ARIZONA-- As consumers flock to social media outlets for interaction with friends and businesses, Brand Adoption has developed a turnkey social media solution called the “Social Media Starter Kit.”  This program evolved as Brand Adoption met and listened to convenience store owners at the NACS (National Association of Convenience Stores) Show in Chicago.

“We talked with store owners from all over the country, big and small,” said Don May, Brand Adoption.  “After those talks we developed and created an easy, inexpensive solution.”

According to a recent report by Nielsen, 60% of consumers research products and brands through social networking sites.  Those consumers are active when they find something they like online, with 48% of consumers responding to a retailer’s offer on Facebook.

The Social Media Starter Kit includes a full review, setup or update, of social media accounts, a high-traffic driving activity per month, and multiple quality posts to help stores engage the consumer.  The kit can also be customized with Social Media Enhancements; such as, ongoing support, production of a unique YouTube video, creation and implantation of a loyalty program, and advance Facebook page design.

“This turnkey program creates instant excitement, builds awareness and drives traffic back to the store,” concluded May.  “The consumer is online, and they are talking.  If you are not there to listen…they are going to find someone who is.”