Operators Challenged to Develop Profitable Mobile Cloud Business Models
BOSTON and MIAMI, USA- November 8, 2011 - 4G wireless combined with cloud computing will drive a new wave of innovation and ROI for operator content, services and applications according to the latest Maravedis market report entitled "4G + Cloud = Innovation and Profits?"
The study is the result of multiple interviews with mobile operators around the world as well as online surveys. Mobile cloud market forecasts anticipate exponential growth during the next five to ten years, but securing market opportunities presents uncertainties as operators, partners and competitors all aim to control the most profitable segments of the mobile cloud services value chain.
“One of the biggest factors impacting the user experience in upcoming years will be the support of multiple devices and the portability of applications, services and content among the devices” said Bill Lesieur, author of the report and Senior Analyst at Maravedis. The rapidly increasing customer expectations for mobile operator support of multiple personal devices will also fuel the debate about whether or not app stores from Apple and Google are constraining portability among devices from different manufacturers.
“The arrival of high-speed 4G networks combined with emerging mobile cloud technology is fueling speculation that operators can recapture mobile services revenue through unique capabilities and more open developer platforms and ecosystems,”
“However, mobile operators have to be careful not to try to fix their ‘dumb pipe’ problem with a ‘dumb cloud’ solution by racing into commodity cloud services that are providing very low margins and lacking unique telecom-related differentiation,"
The study and survey focuses on the drivers, challenges, solutions and opportunities for mobile cloud services in 4G mobile operator environments.
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MARAVEDIS is a premier global provider of market intelligence and advisory services focusing on mobile cloud and broadband wireless technologies, regulation and markets.