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Nestlé® Toll House® Café by Chip Celebrates the Sweet Life with Grand Opening in Qatar

Quick Service Concept and Ali Bin Ali Group Join Together in Aggressive Middle East Expansion Plan

Nov. 3, 2011 - PRLog -- RICHARDSON, Texas (November 3, 2011) – Nestlé® Toll House® Café by Chip, the iconic premium dessert destination, today announced the grand opening of its newest café in Doha, Qatar. The location is the first of six locations planned to open within the next six years by the Ali Bin Ali Group, a leading retail and distribution organization in Qatar.

The Ali Bin Ali Group signed a master franchise agreement with Nestlé Toll House Café by Chip in December 2010 to expand the brand’s presence throughout the Middle East. With more than 100 locations nationwide and nearly an additional four locations in operation worldwide, the Qatar opening is part of a larger, strategic plan to expand the brand’s presence internationally, as well as in key markets across the United States.

“We welcome the Ali Bin Ali Group to the Nestlé family, and are confident the company’s vast experience will generate positive growth in the Middle East,” said Ziad Dalal, founder and president of Nestlé Toll House Café by Chip. “This is a great time to be part of the Nestlé Toll House Café by Chip brand.”

The Ali Bin Ali Group is dedicated to providing q¬¬¬uality international products and services to the people of Qatar. With a heritage that dates back to 1945, Ali Bin Ali Group has built a long-standing reputation of successful partnerships with many of the world’s leading brands. Today, the Ali Bin Ali Group is one of the largest retail and distribution companies in Qatar specializing in long-term retail development and strategic growth. The group’s mission is to be the partner of choice for customers, suppliers and people by delivering sustainable growth and development for organization, while exuding the values of service, honesty, integrity, trust, achievement and respect in its work.

“We are pleased to be opening Qatar’s first Nestlé Toll House Café by Chip location,” said Nabeel Ali Bin Ali, vice chairman and CEO of Ali Bin Ali Group. “Our special partnership with Nestlé goes back more than five decades. This long-standing relationship speaks not only of our success but also of the trust placed in us by Nestlé Toll House Café by Chip. Bringing in the best international brands and making them available in Qatar is something we have been committed to since our inception, and we are delighted to introduce Nestlé Toll House Café by Chip, one of the world’s leading brands, to Qatar.”

Nestlé Toll House Café by Chip presents a proven business opportunity for individuals seeking to invest in a world-class brand. Seeking potential single- and multi-unit franchisees, as well as master and area developers, the company is looking to award franchises to individuals who possess an entrepreneurial spirit, passion for the brand, and are committed to providing quality and service.

In addition to its signature irresistible cookie creations, the internationally renowned brand offers a unique selection of bakery goods, including macaroons, cupcakes, and brownies, among other items. Cafés also serve frozen ice cream treats, premium coffee drinks, refreshing frozen yogurt and real fruit smoothies.

For more information on franchising opportunities with Nestlé Toll House Café by Chip, please visit www.nestlecafe.com or contact Ted Milburn at (360) 863-6326 or tmilburn@nestlecafe.com.

About Nestlé® Toll House® Café by Chip
Nestlé® Toll House® Café by Chip is a premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands.  Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises more than 100 cafes in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy’s/Dreyer’s Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé Toll House Café in 2000. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.

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