Motherslove Redefines Range in Tough Trading Aussie Xmas Leadup

Oct. 31, 2011 - PRLog -- Online Shopping is steadily growing as a proportion of retail sales in Australia, and is estimated to make up 4.5% of the retail segment for the 2011 Shopping Season. But in the current trading conditions this is against a backdrop of stagnating sales with consumers choosing to reduce spending and increase savings due to the constant negative news on the International economy.

The reduced growth in Australia has driven up competition in the retail sector, with businesses looking to increase marketshare and revenue just to maintain profits against reduced trading margins. One online retailer is facing this challenge by adding premium brands to their range that have a strong niche following in the Australian market, and are under-represented by other retailers in terms of range, support and delivery.

Motherslove Owner, Scott Thomson, explains this strategy, "There are a number of baby brands in Australia, such as Mamas and Papas and Kaloo from the UK and France respectively, which have a strong following but limited representation in Australia. We are responding to this demand and have just added these brands at Motherslove. We intend to develop Mamas and Papas, Kaloo and similar premium brands within our store so we are seen by consumers as a retailer of choice in terms of range, product information and delivery service. This is enabling us to expand our customer base and repeat shoppers, as well as overall purchase value as consumers browse the store and see we have a number of their preferred brands."

This strategy is paying dividends, with Motherslove Baby Boutique growing by 60% over the last financial year, and many customers reporting high levels of satisfaction with both the overall product range, the number of products stocked for each brand, and quick order delivery. You can visit Motherslove at http://www.motherslove.com.au or if you would like to find out more about the Mamas and Papas or Kaloo baby product ranges, visit the Motherslove Mamas and Papas brand page at http://www.motherslove.com.au/all-brands/mamas-and-papas.... or the Kaloo brand page at http://www.motherslove.com.au/all-brands/kaloo.html.

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Motherslove is an online retailer delivering to families around Australia, offering quality baby accessories, and apparel for children up to 6 years of age. Motherslove provides a great alternative to shopping trip struggles with babies and toddlers.