The website’s new format makes it easier than ever for potential customers to find the product and service information they are seeking. Menus are grouped by waste service desired, waste type and also by the type of waste system being utilized. This way a user can find the information they are looking for in a variety of different ways. In addition, instant price quotes for waste services and Live Chat, where a representative can field questions from potential customers, are readily available for added convenience.
The ‘News& Articles’ section, formatted like a blog, offers information on waste related products and services as well as company news. A variety of useful topics is discussed, such as tips on septic system maintenance and grease trap best management practices. Instances where Russell Reid appears in the news, such as when the company assisted in a rescue operation and supported Hurricane Irene clean-up and damage repair efforts are also featured. Readers can also find articles on ways wastewater can be used to create sustainable energy.
Most notable is the new ecommerce storefront where customers all over the country, even outside of the Russell Reid service area, may purchase environmentally friendly bacterial additive products for their waste systems. The products include bacterial drain cleaners and septic and grease tank additives which aid in breaking down the waste without disrupting the natural balance of bacteria.
“The latest versions of our web sites signal the beginning of exciting new times for us,” explains Russell Reid Marketing Director Viola Sarkantyus, “We are not only making sure that we keep up with emerging technology, but we are embracing it and using it to connect with our customers like never before.”
The emerging technology Ms. Sarkantyus refers to includes not only the interactive features already mentioned but social media outlets. Russellreid.com includes links to the company’s Facebook, LinkedIn and Twitter accounts, as well as an RSS feed.
About Russell Reid
Since 1964, Russell Reid has been recognized as an industry leader in responsible wastewater management solutions throughout NJ, Eastern PA, Northern DE, Long Island and the NY metro area. Russell Reid provides a wide variety of services to commercial, industrial and residential customers, including, septic and grease trap maintenance, jet-vac services, cleaning of sanitary/sewer lines and catch basins, video pipe inspection and roll off containers.
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Waste management solutions including non hazardous solid and liquid waste transportation and disposal as well as portable sanitation equipment rental.