“Expanding into a new region is always exciting, but selecting the right people for your team is critical,” said Paul Mattimoe, president and CEO, Perspective International. “Joana’s knowledge of Latin America through her previous roles within the industry, and her natural drive and energy perfectly complement our vision for company growth and we look forward to helping build her team which will deliver incredible services to so many resort developments throughout such a vibrant region.”
In her new role, Ms. Gonzalez will be introducing the company’s numerous cutting-edge business development opportunities involving products such as a new, fully customized publication for in-room marketing and third party sales presentation credibility, online lead-generation packages and the new Perspective Magazine Latin America, to be launched in January, 2012. Perspective Magazine Latin America will be the fifth regional edition of the company’s suite of publications which also cover the North America, Europe & Middle East, South Africa and Asia Pacific regions.
Those opportunities also include the company’s global consumer magazine, Owners Perspective Magazine, Resort Television, a customized in-room marketing product that encourages on-site spending and vacation ownership sales tours, a recruitment advertising service through TimeshareStaff.com (http://timesharestaff.com) and fractional property listing services.
Ms. Gonzalez will also play an important role advancing the GNEX 2012 timeshare and fractional industry expo, to be held in Cancun from January 31st – February 2nd, 2012. GNEX 2012 will be a showcase event for the vacation ownership industry as business leaders from around the world gather to network and create strategic business partnerships.
Prior to joining Perspective Magazine, Ms. Gonzalez was the Marketing Manager for Original Resorts and instrumental in developing their fly-buy program for their four sales offices. She was previously the Sales and Services Coordinator, Mexico and Latin America, for Interval International and played a key role in advancing new resort affiliations and the sale of Interval products and services. Ms. Gonzalez also served in various roles with Westin Laguna Mar, Omni Cancun Hotel & Villas Resort and Royal Resorts and holds a Master’s Degree in Tourism Marketing from Universidad La Salle Cancun.
For more information on the products and services associated with Perspective Magazine, please visit http://perspectivemagazine.com/
About Perspective Magazine
Perspective Magazine is the leading independent, multi-media information provider for the shared ownership industry. The company publishes regional brands covering North America, Europe & Middle East, South Africa, Asia Pacific and soon to be launched in Latin America. The magazines are, combined, the most read independent trade publications globally for the vacation ownership industry.
The company’s consumer magazine, Owners Perspective Magazine, is the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to the general public and is also available as a specially customized developer edition for lead generation, in-room marketing and third party sales collateral. Owners Perspective Magazine’s online version, http://ownersperspective.com, also features a new guaranteed lead generation program specifically designed for resorts and developers. The site will host the company’s latest endeavor, Vacation TV, a streaming 24/7 online video channel full of information about vacation ownership products and services.
Perspective Magazine also operates a recruitment advertising service through TimeshareStaff.com (http://timesharestaff.com ), fractional property listing services and a customized in-room Resort Television product that encourages on-site spending and vacation ownership sales.
GNEX is the company’s annual global networking expo which gathers the top industry professionals from around the world to network, create new strategic alliances and develop joint ventures that can benefit their businesses.
Perspective Magazine also publishes online through http://perspectivemagazine.com, hosts an online community of industry professionals through Perspective Forums, engages a social media audience of over 44,000 followers through its corporate social media accounts and is a media sponsor of 30 major industry events around the world.
For more information, please visit http://perspectivemagazine.com or email Steve Luba at steveluba(at)