ICOM Elects ComBlu's Steve Hershberger to its Board

Oct. 24, 2011 - PRLog -- October 25, 2011—At its recent meeting in Geneva, Switzerland, I-COM, the international measurement forum for the digital marketing industry (http://i-com.org/), selected Steve Hershberger to be the official representative from the Word of Mouth Marketing Associating (WOMMA) to their 16 member board (http://i-com.org/ipb-global-summit/).

I-COM is represented by members in over 45 countries around the world who work together to address the measurement issues facing the $106 billion global digital marketing industry.   I-COM provides brands and agencies information sharing and best practices in audience measurement, advertising effectiveness, social media measurement, competitive monitoring, consumer insights, targeting and web analytics. The I-COM charter includes:
•   Achieving better comparability across media platforms and countries
•   Transparency via 3rd party auditing
•   Increased industry engagement with advertisers, agencies and publishers becoming more involved in setting the direction and framework for media measurement
•   Unlock digital media's potential: Help markets to maximize digital advertising and marketing revenue via improved measurement practices
About WOMMA
The Word of Mouth Marketing Association (www.womma.org) is the Voice for Ethical and Excellent Word of Mouth and Social Media Marketing. The association was founded in 2005 and currently has approximately 400 brand company and agency members. It is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.

About ComBlu
ComBlu (www.comblu.com) is a full-service social engagement firm specializing in building and growing online communities for corporations, brands, associations and employees; integrating social media into marketing mix; finding and activating brand advocates; and measuring ROI of social programs. In addition to multiple social engagement campaigns, ComBlu has developed more than 35 communities in 20 languages with more than 16 million members. The firm was founded in 2003 and is headquartered in Chicago with offices in Indianapolis, Denver, Austin and Los Angeles.

For additional information, contact:

Kevin Lynch
ComBlu, LLC
klynch@comblu.com
(312) 649-1687