Like most lead generation companies, until now, the real estate leads generated by the company, from their website http://www.ExpertHomeOffers.com, were only sold to real estate professionals willing to pay up-front for leads. With the new referral system agents are no longer required to pay in advance for leads. Agents simply create a free account, choose which cities they would like to receive referral notifications for, and then wait to receive referral notifications via e-mail.
Referral notifications are sent to agents within seconds after a consumer completes one of the company’s online forms. The notifications include information about the consumer’s request, but does not include an address or contact information.
To gain access to the consumers contact information, an agent must click on a link in the referral notification e-mail, agree to pay 25 percent of their gross commission at closing, and electronically sign the referral agreement. The process takes less than 60 seconds which allows agents to contact consumers while they are still on-line searching for solutions to their real estate need.
“The biggest complaint we received from agents participating in our pay-per-lead service was that they had to pay for real estate leads up front, not knowing if the leads would convert to checks at the closing table”, remarks Shaun Greer, founder and owner of the company.
The referral system has been in beta testing for over four months, and is now being rolled out nation-wide. The company currently has over 300 executed referrals, 8 houses listed with agents, and is receiving testimonials from agents who have closed transactions.
The company also hopes the new service will increase the response rate home buyers and sellers coming to the site expect. Every day the company receives numerous e-mails and phone calls asking if someone will be calling the consumer any time soon. “I filled out the home seller request form on your website three days ago and have not received a call back yet, is someone going to call me” is a common statement the company receives daily.
“Since our company started in 2003 our challenge has always been the size of our real estate professional network. We generate thousands of real estate leads each month from all across the nation, but we do not have real estate professionals in every area signed up to receive our leads. This new program will help provide better service for home buyers and sellers requesting, and needing professional real estate help”, Says Shaun Greer, founder and owner of the company.
With top placement on the first page of the organic listings on search engines like Google, Bing, and MSN, for targeted key words such as, sell my property and sell my house fast; the company generates thousands of home seller leads each month. Because their business model is not based solely on pay-per-click but a combination of article marketing, search engine marketing, blog marketing, social network marketing and classified marketing, it boasts one of the highest quality leads in the industry. The company is licensed and insured in the state of Idaho, allowing it to accept referral fees from brokers across the nation.
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