“The music industry has changed dramatically in the last ten years,” Greg explains. “Anyone can become a one-person rock band – composing, recording, mixing, distributing and marketing new music to thousands of potential fans around the world – all from the comfort of home and the power of the internet.”
But releasing an album on your own without a major record deal does not guarantee that anyone will like your music – or even listen. Thousands of new albums are released every day and many never get heard. “You need to create something of value to the listener – something unique, memorable and relevant to their life,” insists Greg. “And you need to work very hard to promote yourself and find your niche. I did follow and learn a lot from regularly checking the Hypebot site, reading Al Walser's book " http://www.MakeItBig.biz " or from interviews with Ian Rogers.
A Nice Vibe’s “ album is distributed by Hollywood boutique label Cut The Bull Entertainment, led by Al Walser, a long time marketing partner on the project. Al Walser, a modern vibrant type of Hollywood’s new music moguls, says of his partner: Greg is a fascinating project to work on for everyone in my company. Our approach with him is just so different, but at the same time just so where the music industry is today. A first look at Greg will immediately tell you, that he’s not you’re regular pop star type of guy, but he really is. He’s litterly organically adding over 2000 fans per day on his facebook page http://www.facebook.com/
“I have always enjoyed romantic love songs – from the classic standards of Frank Sinatra and Tony Bennett, to the modern pop of John Mayer and Jason Mraz,” Greg reflects. “What I love most about their music is that I can relate to what they sing about – the heartfelt and passionate emotions associated with falling in and out of love.” So Greg and Al decided to compose and release the new " A Nice Vibe " album " San Francisco " ( download: http://itunes.apple.com/
But Greg never expected the response he was about to receive.
Within 30 days of going live on Facebook, ‘A Nice Vibe’ serenaded more than 35,000 enthusiastic fans around the world – 95% of which are female, and about 50% live outside North America.
“I remember the first day it took off,” recalls Greg. “My first 100 fans grew to 200 in a few minutes – and soon those grew to over 1,000 fans within an hour! It turns out a woman in Japan really liked one of my songs, so she posted a link in her blog that was promptly clicked by hundreds of her readers across Asia.”
Each day, Greg spotlights one of his new love songs on Facebook and shares the inspiration that motivated him to write the song. Within seconds, his eager fans respond with ‘Likes’ and comments, expressing how the song affects them. They share their support for his music and describe how his songs relate to their own lives.
“A popular artist needs to combine appealing melodies with meaningful lyrics to create a song that begs to be played over and over again,” Greg asserts. “And it should evoke strong emotion in the listener. When a fan writes me saying that one of my love songs brought tears to her eyes … I feel I’m doing something right.”
‘A Nice Vibe’ experienced firsthand how the viral nature of social marketing can dramatically generate new awareness and create a virtual, promotional spotlight to garner recognition for a new artist. Today, ‘A Nice Vibe’ has fans all over the world – from India to Indonesia, from Australia to Argentina, and from South Dakota to South Africa. Attracting thousands of new fans a day, Greg hopes to have 1million fans soon.
His partner Al Walser adds: “ The lyrics in the music business really get totally underestimated. The word “lyrics” is one of the most searched terms on Google, so we decided to give all his fans, that subscribe with their emails on his website http://www.anicevibe.com, free lyrics to all his new songs as a free download. We’re currently getting floaded with email sign ups and record downloads in all digital shops worldwide. “
“Sometimes I have to use Google Translate to understand what my fans are saying on my facebook in their native language,” Greg acknowledges. Smiling, he adds, “And I know I make mistakes when I try to respond. “But somehow that doesn’t seem to matter to his global fans. As Greg says, “Love songs are a global language.”
Having made the entry in 5 categorys on the Grammy nomination ballot for next year’s event, is certainly a great year round up for an artist, that only shares 1 snapshot of himself on his facebook page, but yet touches close to half a million active fans daily.
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Cut The Bull Entertainment, http://www.cutthebull.us | http://www.anicevibe.com
Album Download: http://itunes.apple.com/
facebook page: http://www.facebook.com/