"be a STAR's" (Show Tolerance and Respect) 47 alliance members, made up of leading national service and community organizations including NVEEE, GLAAD and STOMP Out Bullying, are inviting educators, school administrators, students, parents, caregivers and other concerned citizens to log onto www.beastaralliance.org today through October 12th to:
· Take the official be a STAR pledge.
· Download the be a STAR free anti-bullying teacher’s aide.
· Register to receive a be a STAR School Chapter Toolkit.
“We're proud to use the voice of the arts to champion what is good for society. And, there's nothing good that bullies bring to society. Entertainment and the arts have a unique and powerful platform that The Creative Coalition and WWE are galvanizing to stand up to bullies,” said Robin Bronk, CEO of The Creative Coalition.
be a STAR materials are designed to encourage a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through grassroots efforts beginning with education and awareness.
be a STAR's free teacher’s aide may be used as a curriculum supplement or as a stand-alone resource to teach children how to treat each other equitably and to prevent bullying. The aide, which aligns with National Education Standards, was created by NEA’s Health Information Network and Education Consultant Dr. Fran Prolman.
be a STAR is being promoted on WWE’s television programming, digital, social media and print platforms, as well as through The Creative Coalition’s arts and entertainment industry networks. In addition, WWE Superstars and Divas will be in Mexico the week of October 12th, visiting local schools and promoting be a STAR to spread the anti-bullying message globally and put an end to this epidemic. be a STAR alliance members are promoting this day to their members and constituencies.
About National Voices for Equality, Education and Enlightenment (NVEEE)
NVEEE’s mission is to provide support services to youths and families affected by bullying, violence, and suicide, through preventative education and communication. For more information, visit www.nveee.org.
About be a STAR Alliance
be a STAR is the anti-bullying alliance co-founded by The Creative Coalition and WWE. Its mission is to ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through grass roots efforts beginning with education and awareness. be a STAR, which stands for "Show Tolerance And Respect," will promote positive methods of social interaction and encourage people to treat others as equals and with respect because everyone is a star in their own right.
About The Creative Coalition
The Creative Coalition (www.TheCreativeCoalition.org)
The Creative Coalition uses the power and platform of the arts and entertainment communities in award-winning PSA and grassroots campaigns. Actor Tim Daly serves as the organization’
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/
Dennis St. Rose
The Creative Coalition
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.
# # #
With offices in South Florida and Washington, D.C., CJ&A PR specializes in Corporate and Crisis Communications;