Foot Solutions of Estero to Host Trunk Show Featuring “Joya - The World’s Softest Shoe"

Oct. 5, 2011 - PRLog -- Foot Solutions of Estero-Fort Myers announced it will be hosting a trunk show on Saturday, October 15th from 10am-5pm to showcase the new Joya footwear line.  Foot Solutions Estero is the first location in South Florida, and one of the first stores in the United States to carry Joya footwear.  A representative from Joya will be available to answer questions and provide fittings. The event will also feature discounts, specials, and complimentary refreshments.  For more information, visit http://www.stores.footsolutions.com/estero

Joya shoes were developed by Karl Mueller Jr., a Swiss shoe developer whose father invented the MBT shoe. Joya claims to be “the world’s softest shoe”, with a design that alleviates any pressure points on the foot and delivers a sensation of “floating”.  Already one of the most sought after shoes in Europe, Joya will soon be available in approximately 30 other select comfort retail stores across the U.S.

Having launched only two years ago in Germany, this Swiss company is already doing business in 23 countries and is on pace to sell over 1 million pair in 2012. Quite an incredible feat, considering they do not allow the shoes to be sold online except by independent specialty retail stores.  Visit Foot Solutions' Blog at http://www.esterofootsolutionsblog.com for more information about Joya.

“We are very excited to be chosen as one of the first stores in the U.S. to offer this exciting new shoe, and are looking forward to the trunk show on the 15th,” said Chris Cole, Owner, Foot Solutions of Estero.   “We have had a great response to our past trunk shows, and are anticipating a good turnout for this event as well.  A lot of people are excited to be the first in Southwest Florida to try out Joya shoes.”

Attendees will receive complimentary Pedorthic assessments, digital foot scans, balance and gait analysis, and customized fittings.  Complimentary refreshments will be served, and special discounts will be featured on items throughout the store.

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Foot Solutions of Estero is a recognized leader in specialty footwear, running shoes, comfort shoes and sandals, orthopedic shoes, custom arch supports and inserts, and diabetic footwear. They also specialize in custom footwear for running, golfing, tennis, and other sports. In addition, Foot Solutions of Estero helps those suffering from foot conditions such as plantar fasciitis, and specializes in alleviation of joint pain, back pain, and knee pain.

Foot Solutions of Estero is part of the world's largest and No.1 ranked health and wellness franchise, serving Naples, Bonita Springs, Estero, Fort Myers, and Cape Coral. They carry popular brands such as New Balance, Finn Comfort, Naot, Chung Shi, and most recently Joya “the world’s softest shoe”. Foot Solutions of Estero has a Certified Licensed Pedorthist on staff. For more information, visit http://stores.footsolutions.com/estero or call 239-495-8911.