Dog-E-Glow secures licensing agreement with The Collegiate Licensing Company

Sept. 16, 2011 - PRLog -- FT. LAUDERDALE, FL – Dog-E-Glow LLC, the maker of the Dog-E-Glow LED collar and Dog-E-Glow LED leash, is pleased to announce its recent licensing agreement with The Collegiate Licensing Company (CLC).  Under the standard licensing agreement, effective July 5, 2011, Dog-E-Glow has been approved to sell new pet collar and leash designs featuring over 20 collegiate logos from top schools around the country.

Greg Brauser, founder and CEO of Dog-E-Glow commented on the agreement, “This agreement with CLC and individual colleges and universities will take our company’s offerings to our customers to a new level.  Dog-E-Glow was the first in the pet industry to combine the LED light technology with a fashionable design.  We can now say we are also the first to combine LED lighted collars and leashes with licensed collegiate logos. Combining safety, visibility, and team logos, all in a great looking collar and leash is exciting for us, and will allow us to leverage the Dog-E-Glow brand in new retail channels.”

Dog-E-Glow will be introducing the new product line to pet stores, online pet retailers, groomers, other pet-related businesses and media attendees at the Superzoo pet product trade show in Las Vegas September 13 - 15, 2011 and H.H. Backer Christmas Pet show in Chicago, IL October 14 - 16, 2011.


About the Products:

Dog-E-Glow collars and leashes are made of high quality nylon material sewn around several highly-efficient (100,000 hour) LED bulbs. The lights are only visible when turned on, either in steady glow or flashing mode. Dog-E-Glow collars and leashes are lightweight, highly durable, fully weather-resistant, and visible up to 1000 feet in the dark. Batteries are easily replaceable after 150 hours of LED use. Each package even comes with an extra set of batteries. Leases are 6ft in length and collars come in medium and large sizes.


About Dog-E-Glow:

Dog-E-Glow LLC is the world’s leading innovator in the LED dog collar and leash market.  The company manufactures and distributes collars and leashes with LED technology, allowing you and others to easily spot your dog from a distance when it is dark outside.  Dog-E-Glow products are truly one of a kind, combining high quality materials with catchy, fun designs and the functionality of bright LED lights.  The company is based out of Ft. Lauderdale, FL.  For more information on Dog-E-Glow, visit: http://www.dogeglow.com


About The Collegiate Licensing Company

CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.


Press Contact:

Ari Meltzer
Sales and Marketing
Dog-E-Glow LLC
(954) 239-1833
sales@dogeglow.com
http://www.dogeglow.com