KL Communications To Sponsor 2011 Corporate Researchers Conference

Sept. 15, 2011 - PRLog -- KL Communications, Inc., a Red-Bank, NJ based marketing research firm, has been named platinum sponsor of the 2011 Corporate Researchers Conference (CRC), to be held in Chicago from September 21-23.  The conference is designed to provide a “quality over quantity” experience with distinct emphasis on attendees’ long-term advancement in the field of corporate research.  

Kevin Lonnie, President and CEO, and Sean Holbert, Executive Vice President, Client Relations, will represent KL Communications at this three-day event.  Approximately 300-500 corporate researchers are expected to attend.

“The conference is an opportunity to get out of the bubble researchers can get stuck in,” Holbert explained.   “The educational tracks are the best way to really hone in on a topic of interest.”

CRC was created by three prominent research veterans: Market Research Association, Quirk’s Marketing Research Review, and the Market Research Executive Board program of The Corporate Executive Board Company.  Attendees can choose sessions from three “Educational Tracks”: real world research, directing marketing research projects, and leading the corporate research function.  

Additionally, there will be innovative small group forums where peers can exchange ideas on topics such as social media research, multi-mode research, and how to create an environment of innovation, ownership, and leadership on a research team.  Sociable events such as jazz club and museum trips are also scheduled.  

Keynote speakers include: Finbarr O’Neil, President, J.D. Power and Associates; Jeff Hayzlett, Former CMO, Kodak; Ed Farrell, Director, Consumer Reports National Research Center; and Rick Murray, President, Edelman Chicago.  

Other guest speakers will direct general sessions geared toward the topics of research and leadership.  Speakers include well-known executives from companies such as Taco Bell, Kraft Foods, Verizon, and Microsoft.

For more information about the conference, contact KL Communications at (732) 224-9991, or visit the KL Communications website at www.klcommunications.com.

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KL Communications is a full-service market research firm that focuses on building and managing proprietary insights communities and panels for a wide range of industries. Our newly developed IC2 community platform takes a holistic approach to the insights process, specifically aimed at generating the new ideas that drive innovation. By developing customized solutions that incorporate social media, crowdsourcing, insights communities & panels, as well as traditional research methods, KLC provides partners with the tools and insights to keep them a step ahead of the competition.