After almost 13 years writing and editing for both print and online publications -- including journalistic articles for newspapers, investigative features for magazines, fiction and nonfiction books, creative works, legal and technical copy, marketing collateral, newsletters, and the APEX-Award-winning "Environmental e-Lert" -- Sparker Media announced on September 12, 2011, that it will provide online marketing solutions for business of all sizes.
"When I started Sparker Media as a sole proprietorship shortly after receiving my BA in English from UConn, my main goal was to practice my well-honed grammatical and verbal skills on a freelance basis," Parker said. "However, over the past decade, the world of words -- just like the world in general -- has gradually become more oriented toward the Internet. In addition, Sparker Media itself has grown to incorporate a number of contracted freelancers and business associates, many of whom have gravitated toward ensuring they can provide the growing number of small, home-based businesses a strong Web presence.
"In order to flourish in this brave new world, Sparker Media will not only be able to provide the crisp, flowing Web content for which we've become well-known among the hundreds of new businesses requiring new or updated websites -- we'll also be able to provide to those businesses the latest in online marketing strategies: namely, SEO, the productive use of popular social-media sites, like Facebook and Twitter, the freshness of new content provided by well-written, well-timed blogs, and the power of attracting new customers while updating existing ones that mass e-mails and newsletters can offer."
According to Parker, Sparker Media will continue to provide the varied writing and editing experience to its traditional clientele, including developing the successful resumes for which it has always prided itself.
"This is the dawning of a new era in developing Web content specifically and marketing in general," Parker concluded, "and Sparker Media is going to be on the cutting edge, hopefully to ensure the new desires in online content gels well with good, solid writing, which will always be the standard of true professionalism. To say I'm excited would be an understatement."
Sparker Media's services can be found by visiting http://www.sparkermedia.com.
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Sparker Media provides print and online writing and editing services as well as online marketing services, including social-media, blog, and e-mail newsletter management, to promote businesses and websites.