Three-time Xterra Champion and Top-Ranked Triathlete Julie Dibens joins forces with ROCKTAPE

Sept. 11, 2011 - PRLog -- RockTape, a leader in Endurance Sports Medicine products, today announced a strategic sponsorship agreement with Julie Dibens, Ironman 70.3 World Champion, three-time Xterra World Champion and superstar of the triathlon world. Julie will work closely with both the new RockTape office located in London and the U.S. product development team.

“I’m excited to have RockTape as a product sponsor,” said Julie Dibens. “Over the course of a season, I use a lot of products to help alleviate the aches and pains of training so I’ve tried just about everything under the sun. When I first tried RockTape I was amazed at how well it worked. Ironman and Xterra athletes see some pretty extreme conditions during a race, so I’m happy that Rocktape will help speed my recovery”

“Julie is simply the best woman in endurance sports in the world right now,” added Greg van den Dries, CEO of RockTape. “With her 3rd place finish in her very first Ironman, three Xterra World Championships and the Hawaiian Airlines double-award for combined Ironman and Xterra results, Julie is a racer who defines the category. We’re psyched that she’s become part of the RockTape family and we’re looking forward to her upcoming Ironman Kona performance.”

Julie will utilize RockTape’s Fascial Movement Taping method, which enhances athletic performance by reinforcing proper form through proprioceptive feedback. Dr. Steven Capobianco, VP of Medical Operations at Rocktape, said “Julie is an amazing endurance athlete and we’re looking forward to supporting her with fascial movement taping. We hope to help her add that little extra bit of performance that makes the big difference at the finish line.”

RockTape increases blood flow to muscles and joints, which reduces fatigue and aids post-race recovery, and is designed specifically to withstand the rigors of athletic training and competition. The flexible latex-free tape, made of organic cotton and a triathlon-proven water-resistant adhesive, features skin-like elasticity. RockTape is used by Elite and World Champion athletes worldwide, as well as chiropractors and sports therapists. Instructional videos and information about "PowerTaping" techniques can be viewed at www.rocktape.com.

About RockTape
RockTape is an international company headquartered in Los Gatos, California, with offices in Australia, United Kingdom and Mexico. The company product offerings include RockTape, PowerTaping, pHast Legs and RockSauce, which are used by over 6,000 medical professionals to treat common sports injuries and by leading competitive athletes to enhance sports performance. Contact admin@rocktape.com for more info.

About Julie Dibens
A former 2 xOlympian from the UK, Julie now calls Boulder, Colorado home where she trains full-time and also coaches other triathletes. Julie is a 3-time Xterra World Champion, 70.3 World Champion and one of the funniest women on the professional circuit.