High-impact Lenticular 3-D printing Brings WOW Factor To Patented point of purchase displays

Sept. 8, 2011 - PRLog -- BURTON, MICH., — Landaal Packaging Systems ( http://www.landaal.com/pop ) has reached an agreement with Service Litho-Print ( http://www.service-litho.com/lenticular.php ) of Oshkosh, Wisconsin to bring the "wow factor" of full lenticular 3-D graphics to their patented 'automatic-to-assemble' Poptech displays - a display technology that has proven itself to be both an effective and profitable part of sound merchandising practices.

“This is a natural next step for our organization” says Terry Choate, the Sales and Operations Planning Manager for Landaal Packaging Systems.  “We are setting our sites at changing the way Consumer Packaged Goods (CPG) and retail organizations view the point of purchase display market”.  Landaal already owns the rights to eleven automatic assembly display patents within the United States, all of which assemble in a retail environment in less than 30 seconds. “The key to a successful display program is quick assembly and consumer grabbing graphics.  By combining the highest quality lenticular printing with the fastest assembling displays in the industry, we are able to ensure that your customers are getting the best revenue return on their display investment,” Choate added.

Steve Elbing, CEO of Service Litho-Print(SLP) shared that “Landaal Packaging Systems and their unique Poptech display system is a natural extension to SLP’s current value added products and service offerings.  Our end goal is to provide cost-affordable solutions to maximize our customers' brand equity, market share, and profitability.  Landaal Packaging Systems and their creativity will enhance our point-of-sale and packaging solutions available to our customers.”

The 3-D graphics add a compelling visual component to the patented Poptech retail merchandising displays that product manufacturers deploy as their in-store marketing department. Poptech displays are proven as both an effective and inexpensive asset to grab the consumers' attention, inform them about the product, and increase sell-through percentages up to 28% vs. conventional displays.

In today’s retail environment, the importance of sound in-store merchandising practices cannot be overstated. Retailers and manufacturers are investing more than ever to compete for consumers attention - consumers who are faced both with economic uncertainty and a vast number of choices. Patented Poptech displays with 3-D graphics will play an important role in the successful execution of retail in-store merchandising initiatives that strive to achieve superior results.

Lenticular printing is a specialized process that creates an illusion of depth and motion, a 3-dimensional appearance from a 2-dimensional graphic.  Studies show that compared to 2-D promotions, 3-D campaigns achieve higher recall, more favorable product impressions, increase in consumer traffic, increased brand awareness and increased sales. 

Seven Poptech displays can be assembled - correctly - faster than one traditional display. Unseen is the superior structural design that brings both unprecedented speed of assembly and durability to the consumer retail environment.

The Poptech displays can be shipped alone or with product for efficient tracking through any retail distribution system. Poptech products are fabricated from an environmentally responsible material — corrugated — the single most-recycled packaging material in the United States. According to a 2010 Life Cycle Assessment by the Corrugated Packaging Alliance (CPA), some 81.2% of corrugated is being recycled into new products.

Landaal Packaging Systems is an industry leader in corrugated, point of purchase, contract packaging, sustainable products and fulfillment services.  The company recently invested in the patented POPTECH technology which allows them to offer the quickest assembly time on the market.

As a community-minded and family-owned business, Landaal Packaging Systems stands committed to its tradition of consistent, reliable, and forward-thinking customer service.

For more information about Landaal Packaging Systems, please contact the Sales and Operations Planning Manager, Terry Choate, 810-223-0605 or visit the website http://www.landaal.com/pop

Service Litho-Print of Oshkosh is a specialty graphic arts company that has created sustainable options and solutions for high end packaging, displays, point-of-sale and retail products.  Fortune 500 companies engage the marketing and creative team at SLP at the concept stage of major projects to insure the success and maximum ROI for their initiatives.
  
For more information on Service Litho-Print, please contact: Steve Elbing at 800-544-1493 or go to http://www.service-litho.com  

# # #

Since 1959, Landaal Packaging System has helped customers solve their packaging problems through innovation. The current focus is eco-friendly, biodegradable and sustainable shipping products including green cell foam insulation for cold chain useage.