The recent reporting of rises in executive salaries out growing business performance we believe only tells part of the story. When we speak with senior executives, they tell us they also feel that competition for these top roles has also increased. With mergers and liquidations hitting the business headlines consistently, senior roles are getting more competitive to secure and the pressures on business performance from shareholder and business owners is also increasing.
Many UK senior executives leave any coverage of themselves to the marketing departments of the company which can often focus on the message the business wants to send, rather then the successes and skills of the individual. Individuals are increasing becoming aware that they need to brand themselves in order to maintain a competitive edge for themselves and their businesses.
“Whilst executive salaries have increased according to a recent widely reported survey, so has the interest in Personal Branding solutions from the executive sector.” Says Zise Marketing’s Managing Director, Chris Pracy. “ Visits to our website are increasing month on month since the launch of BrandSelf, the professional reputation management tool from Zise Marketing.”
“What our clients recognise is the need for a competitive edge in the competition for top positions. Having a clearly defined strategy about your own personal brand, means that you can communicate your values, key skills and business successes whilst cutting through the noise of information out there on the web.”
BrandSelf is a highly tailored Personal Branding service with covers on and offline reputation Management, and Personal PR services. We can improve the professional visibility of almost any Senior Executive. Visit http://www.brandself.co.uk for more information on the service.
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Personal Branding Services for UK based Senior Executives, Managing Directors, Business Owners, Entrepreneurs, Successful Individuals, Directors and Raising Corporate Stars though Professional Reputation Management and Personal PR.