The official European Launch of Imagination Playground

Aug. 31, 2011 - PRLog -- David Rockwell, the world-renowned New York based architect and designer, marked the European Launch by hosting a play day at Coram’s Fields to bring to life in Europe his groundbreaking play concept, Imagination Playground.  
Imagination Playground is a breakthrough playspace concept conceived and designed by David Rockwell to encourage child-directed, unstructured free play.  With a focus on loose parts, Imagination Playground offers a changing array of elements that allows children to constantly reconfigure their environment and to design their own course of play.  Giant foam blocks, noodles, balls and fabric overflow with creative potential for children to play, dream, build and explore endless possibilities.
“The driving force behind Imagination Playground has always been to provide a way to encourage kids to do what they do best – to be creative and to use their imaginations.” said David Rockwell, founder and CEO of Rockwell Group.  “The global expansion is so exciting and I hope we can continue to bring Imagination Playground to more and more corners of the world.”
Following a press launch and photoshoot, children and their parents were free to enjoy the Imagination Playground in the lovely park area at Coram’s Fields.   Assisted by psychologist Dr Amanda Gummer, David also took part in a Q&A session with parents to talk about the importance of creative play in a child’s development.  The kit was left at the park for three days to complete the event.
As a thank you to Coram’s Fields, David Rockwell has donated an Imagination Playground to them so that the thousands of children who visit each year will be able to experience some of the magic of his New York Imagination Playground.
“We had a fabulous response to the kit over the days it was out, adults and children thoroughly enjoyed playing with it and I saw so many different combinations of blocks,  structures and ideas that I was amazed by the creativity it inspired.  The kit that we have will be a brilliant addition to our resources and I anticipate using it especially for fun days in the park when the grass space is often underutilised as a play space. “ said Gail Clayton, Coram’s Fields.
Coram’s Fields is a large urban open space in the London Borough of Camden, occupying around 7 acres and includes a children’s playground, sand pits, animal enclosure, café and some large open spaces to play.  Adults are only permitted to enter if accompanied by children (under the age of 16).  It is situated on the former site of the Foundling Hospital, established by Thomas Coram in 1739.  The current park opened in 1936 and is now owned and run by an independent registered charity officially named Coram’s Fields and the Harmsworth Memorial Playground.
Imagination Playground is available in the UK and Europe from Play Direct UK.com.  For more information, please visit http://www.playdirectuk.com or call 0800 840 9526
For more information on Imagination Playground, please visit http://www.imaginationplayground.com
For more information on Rockwell Group, please visit http://www.rockwellgroup.com
For more information on Coram’s Fields, please visit http://www.coramsfields.org

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Play Direct UK.com has been formed under the Playpower group to enable us to supply playground equipment exclusively to schools at a more affordable price. Our range includes adventure trails, playhouses, climbing towers, outdoor classrooms and more.