One important tool that cannot be emphasized enough are the privacy settings on the social networking sites. Although information should be kept private for personal use, this isn't true for businesses. One important know how to promote your social networking blog is to make it accessible to everyone. This can get kind of tricky though. Depending on the networking site used, they may have various options for making information public. Ensure all settings are set to public, otherwise the profile and select information may be the only thing people see when visiting. Also, make sure that the option to subscribe to the blog is also available as you never know when a visitor may turn into a recurring customer.
Another common mistake made by small business owners is over-promotion. While making use of announcements, bulletins or whatever features are available with the specific service, some may actually lose an audience. In a nutshell, if you don't know how to promote your social networking blog without coming off as making a cold, hard sale you may want to think over these tactics. Consumers want relevant information but sometimes it's all about the package it comes in. No one wants to be spammed with over-the-top sales information. Friendly reviews, tips and useful advice is necessary if bulletins and announcements are used to promote a social networking blog and should be used lightly.
Don't just assume that you know how to promote your social networking blog. Savvy business owners of any size know that the bottom number is a good measure of results. If you have a decent amount of traffic and still don't see that number rising, chances are that something could be improved on. In the age of the Internet, staying on top of technology is important to lure in the business, no matter how big or small the company may be. Make the most of your social networking blog by using it wisely and allowing the customer to come to you.
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