BullsEye Mobile Marketing Announces Trackable QR Codes

Aug. 12, 2011 - PRLog -- WEST CHESTER, Pa – Various research has heralded the incredible growth of QR (Quick Response) code usage in the U.S. in the past year—some claiming as much as 1,200 percent—and BullsEye Mobile Marketing is now enhancing the technology by making the codes trackable for marketers.

QR Codes are specific two-dimensional barcodes, which are able to hold large amounts of information and readable by camera and smart phones. The codes have been around since 1994 and are widely used throughout Japan and parts of Europe.
Marketers are using QR codes to advertise, engage and sell products, though they are largely unable to tell if the codes were being used and who scanned the codes. Now, BullsEye Mobile Marketing offers a variety of affordable solutions which allow marketers to learn more about the user.

For direct response campaigns, including direct mail and email, BullsEye Mobile Marketing has created the following:

Smarter QR™ shows the marketer who is scanning the QR code and what’s resonating with the audience. Through BullsEye Mobile’s reporting portal, the marketer can monitor the codes and know if the customer is being engaged.

Smarter QR Plus™ takes QR codes to a new level. This solution lets marketers track where scans are coming from, including who scanned the code, and capture that valuable lead information. By integrating an online form with up to five questions/answers, marketers can gather valuable data which can be used to fine-tune future messaging. Users receive automated lead routing, as well as access to BullsEye Mobile’s reporting portal, which shows exactly which individuals are responding.

For mass media campaigns, where QR codes appear on print advertisements, billboards, products, receipts or even business cards, BullsEye Mobile offers the following solutions:    

QR Tracker™ shows how often a QR code is being scanned. The marketer can use BullsEye Mobile’s reporting portal to monitor the codes and change the destination of the code at any time.

QR Tracker Plus™ lets the user track where scans are coming from, including who scanned the code, and capture that information. This solution also integrates an online form with up to five questions/answers. BullsEye Mobile’s reporting portal allows users to see the data and even update the destination of the QR code at any time, so content can be changed quickly and often.

“Tracking response is critical to understanding the value of any marketing tactic and how it should be used going forward,” says Stephen Horstmann, president, BullsEye Mobile Marketing. “BullsEye Mobile's experience in tracking QR codes and presenting those findings to marketers in real-time through easy-to-use portals, brings QR marketing tactics to the next level."

In addition to the trackable QR codes, BullsEye Mobile also specializes in SMS (text messaging) and mobile web sites readable on any device.

Headquartered in West Chester, Pa, BullsEye Mobile Marketing Systems is a privately held company lead by an experienced management team. BullsEye Mobile works with agencies nationwide to support interactive direct response initiatives for clients such as Comcast, Cox Time Warner, and many non-profits and political committees. Contact Andrea Cavanaugh at 484-356-2240 for more information.