Masterpiece Design Group Captures Prestigious Aurora Award at SEBC for Model Merchandising

July 29, 2011 - PRLog -- WINTER PARK, FL – Masterpiece Design Group made a strong showing at this year’s Orlando and Tampa Parade of Homes showcases by winning eight builder awards and then capped off that success by earning a prestigious Aurora Award at the Southeast Builders Conference in July.
   In terms of builder recognition, it was the most productive year to date for the full-service Winter Park design firm which over the years has earned dozens of awards for design and merchandising excellence, says MDG President Christy Scanlon.
   Masterpiece helped Tampa builder clients Standard Pacific Homes, Homes by WestBay and Mobley Homes secure five awards and followed that up with three awards for Orlando builders Silliman Homes, Avatar and A&M Homes during Metro Orlando’s annual Spring showcase.
   MDG, however, saved the best for last. The 13-year-old company, which specializes in design and model merchandising for both production and custom builders and has provided services for some of the industry’s biggest names, earned an Aurora Award in Model Merchandising for the Casa Cortile model in Windermere during this month’s annual SEBC which honors industry professionals from the entire Southeast.
The home was built by longtime Orlando custom builder Bill Silliman and has earned numerous accolades since its unveiling last year, including a First Place award in this year’s Metro Orlando Parade of Homes.
Scanlon says she is delighted with MDG’s strong showing in this year’s showcases but takes greater satisfaction in getting recognition for her builder clients and contributing to their sales success.
“Our objective is to not only make the homes look appealing and captivating but also to help drive sales,” says Scanlon. “If we’re successful doing that, we’ve done our job. The awards are added icing on the cake.”
This year’s awards underscore MDG’s expertise and versatility because they transcend the entire price spectrum of both the production and custom housing markets from two separate metro areas.
They also reflect the strength of MDG’s Model Division which is committed to creating interior home environments that are both aesthetically appealing and effective sales tools in reaching their clients’ target markets.
Since its inception in 1998, MDG has evolved into one of the state’s premier design companies with clients throughout Orlando, Tampa, Sarasota-Bradenton, Jacksonville and south Florida, as well as parts of the southeast. It has provided professional design and model merchandising services for a long line of industry leaders, including Lennar Homes, DR Horton Homes, Neal Communities, MI Homes, Ryland Homes, Taylor Morrison, Homes by WestBay and Fortune 500 giant Standard Pacific Homes.

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