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Free Downloadable Glossary for Printers of Variable Data Printing

Variable data printing requires the traditional print industry to adopt a variety of new skills as well as a whole new set of terms and terminology. That's why Digital Formatting Services has developed a free downloadable glossary for VDP.

July 26, 2011 - PRLog -- Variable data printing (VDP) requires a variety of skills not traditionally found in the printing industry: data and database management, basic programming and working with dynamic text and graphical elements. Addressing, mailing and more advanced marketing concepts are also frequently required with variable data printing. Digital Formatting Services now makes available a free, downloadable glossary to assist the printers of VDP.

“The new skill sets demanded by variable data printing can be challenging enough without having to wrestle with all whole new set of terms and terminology”, said Lise Svenson, DFS President. “We just wanted to make it a little easier for folks getting into VDP.”

The glossary includes more than 130 entries covering areas such as VDP, databases, data management, mailing, addressing, direct marketing and graphics design for variable data printing. Some of the terms included are:

- EMM,
- Nixie,
- Variable graphics,
- Firmographics,
- Seeding,
- Placeholder,
- Key code, and
- Dynamic elements.

The glossary is available online here:


and is available for free download in PDF format here:


Contact Infomation

Digital Formatting Services -
Lise Svenson
888 977 4711 ext 134

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Digital Formatting Services (DFS) is the leading supplier of variable data printing (VDP) file services for trade printers. No software, training, investment or long-term contracts are required. We make it easy for any printer to be in the VDP business.

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Contact Email:
***@digitalformattingservices.com Email Verified
Source:Digital Formatting Services
Phone:888 977 4711
Location:New York - United States
Industry:Advertising, Business, Marketing
Tags:Variable Data Printing, Vdp, Glossary, Printing, Data, Addressing, Mailing, Direct Mail, Marketing
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