Skipping Over Mental ‘Prep Work’ a Quick Way to Fail at Weight Loss

July 24, 2011 - PRLog -- Despite the current popularity of health and diet education, many nutrition-seekers are finding themselves unprepared to deal with psychological and social factors that undermine their efforts to eat healthier.

According to Utah-based company IdealShape (http://www.idealshape.com), these “invisible” factors are what determine whether individuals will achieve success with their weight loss goals, more than the specifics of a diet or exercise program.

“Fad diets and points plans don’t tell people how to deal with the challenges that will arise as they incorporate the program into their everyday lives,” said David Meine, IdealShape cofounder and vice president of product development.

“Even if you find that ideal formula for weight loss, you’ll probably run off course if you aren’t prepared to deal with sabotage from yourself and others,” Meine said.

Sabotage can take many forms in a weight loss program, from indulging cravings to being pressured to try a coworker’s homemade dessert. One reason it is so powerful is that few people are aware that it’s occurring, and those who are may have a difficult time handling it.

IdealShape’s new weight loss hypnosis CD, called “Dealing with Sabotage from Yourself and Others,” employs visualization, meditation, repetition and reinforcement, and positive suggestion—techniques commonly used in psychology and psychiatry—to help individuals pinpoint and correct sabotage at conscious and subconscious levels.

“There is usually a reason or intention behind weight loss sabotage, which makes this behavior possible to correct,” Meine explained. Meine, a certified Hypnotherapy and Weight Loss Specialist, is creator of the audio program, which includes two components: a car recording and daily visualization exercises.

The contents of the program help the listener develop a strong inner voice which they can draw on when faced with self-sabotage—the doubt, guilt or temptations that can lead “cheating” on one’s diet. It also provides specific responses which can be used to deflect sabotage, unwitting or otherwise, from friends and family.

The concept for IdealShape’s audio program arose when David and wife Carla, CEO of IdealShape, began observing the phenomenon between other couples when one or both individuals were on a diet. Often, these couples didn’t realize they were not respecting each other’s nutrition goals, or their own, they found.

“We realized that following a nutrition program without being able to recognize sabotage is a waste of time. Worse, it allows people to experience a false sense of progress toward their health goals,” Carla said.

By using hypnosis for weight loss to help pinpoint sabotage and correct it, the Meines hope people can now create a clean slate for weight loss success—and get others on board for their success, too.

“Dealing with Sabotage from Yourself and Others” is the third program in IdealShape’s Brain Food audio series, which is designed to help people create a foundation for lifelong health and fitness. The CD can be purchased at http://www.idealshapestore.com for $29.99 plus shipping, and can be used individually or with other CDs in the Brain Food series. Each CD comes with a free downloadable eBook.

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IdealShape (http://www.idealshape.com) is a Utah-based weight loss company that equips its clients with a holistic approach to body shaping. In addition to its hypnosis for weight loss audio CDs, downloadable eBook with nutrition and exercise guides, and book titled “IdealShape for Life,” the company offers meal replacement shakes that have been rated #1 by several review sites for 2011.