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Follow on Google News | Travel Ad Network Partners with AudienceScience® to Drive Global Targeting SuccessAudienceScience®, a global online advertising technology company, today announced that Travel Ad Network,Inc. has selected the AudienceScience Gateway data management platform (DMP) to drive its targeting campaigns across the globe.
By: Karen Wright “The AudienceScience platform expands our ability to understand and deliver critical consumer insights. The power to deliver the right audience for our partners will further enable effective marketing programmes and deliver greater ROI,” said Dana Hayes, Chief Revenue Officer at Travel Ad Network. “With a great supporting team, AudienceScience Gateway will enable us to exceed our marketer’s expectations by targeting the right consumers at the right time throughout their travel lifecycle,” added Juliana Jaoudi, VP Sales and General Manager, Europe for Travel Ad Network. “We are delighted that the Travel Ad Network has selected AudienceScience as their international DMP to help them drive their digital marketing success,” said Stuart Colman, Managing Director, Europe at AudienceScience. “The global nature of our platform complements perfectly the global nature of their business and we look forward to a successful partnership.” About Travel Ad Network Travel Ad Network (www.traveladnetwork.com) About AudienceScience®: AudienceScience is the largest and most trusted audience aggregator in the world. As an early innovator of online advertising technology, AudienceScience continues to revolutionize the industry, enabling universal access to audiences and driving digital marketing success. The Audience Delivery System, a comprehensive global media solution, comprises the AudienceScience Gateway, the premier audience targeting and data management platform, delivering efficient and effective online advertising, and AudienceScience Connect™, the industry’s first media transaction platform enabling streamlined and transparent premium media buying and selling, including state-of-the- End
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