Jose Cuervo® Sheds Some ‘Light’ on New Margarita Mix on ‘The Balancing Act’ on Lifetime

July 19, 2011 - PRLog -- Contact:        
Limor Windt
O2 Media, Inc.
limor@o2mediainc.com
(954) 691-1102

Brandutainment™ pioneers O2 Media, welcome Jose Cuervo®, as they give viewers the “skinny” on the newest addition to the Cuervo Tequila family.  Make sure to tune in to ‘The Balancing Act’ July 22nd at 7:00am (ET/PT) as they air on Lifetime Television.

In this edition of ‘The Balancing Act’ the cast and crew take you poolside where they’re gearing up for a sizzling summer fiesta, and everyone knows a true fiesta would not be complete without a pool party drink mixologist.  ‘The Balancing Act’ acted fast and invited Sonia Sotello, Ambassador for Jose Cuervo Tequila to the party. Sonia shares with viewers the latest trends in low-calorie, sensational summer drinks—thanks to Jose Cuervo®!

Sonia introduces the viewers as well as pool party guests to the new Jose Cuervo Authentic Light Margarita™.  “Mixed to perfection, Jose Cuervo Authentic Light Margarita™ packs the same great taste as the original but with fewer than 100 calories per serving,” she says.  “And here’s a fun fact. Did you know that Margaritas are the MOST popular mixed drink in America?  They’re amazingly versatile, they can be super easy to make-- and they don’t have to be high in calories.”

Follow the cameras as Sonia makes her way around the party showing various ways to make Margaritas that cater to your individual taste.

“The Balancing Act has been a great fit for our brand, and we’re looking forward to hopefully doing more shows together in the future,” says Ami-Lynn Bakshi, VP Marketing, Jose Cuervo.  “The hosts’ charismatic demeanor mimics the Cuervo brand’s personality, and I’m pretty sure they enjoyed tasting our Margaritas as much as we liked pouring them.”

Jose Cuervo makes the most authentic Margaritas, and their new Jose Cuervo Authentic Light Margarita™ with fewer than 100 calories per serving and Zero Calorie Margarita Mix both provide the same great taste-- minus the guilt.  

Jose Cuervo reminds you that sometimes less is more, and not just when it comes to calories in your margarita-- please drink responsibly.  For more information please visit, http://www.josecuervo.com, or to become a fan, go to http://fanpagelist.com/user/josecuervo.

About The Balancing Act
The Balancing Act TV show is produced by O2 Media, Inc. and airs on Lifetime Television at 7:00am (ET/PT).  The Balancing Act is America’s premier morning show that’s about women, for women, and trusted by women.  For information or to view a show, visit http://www.TheBalancingAct.com.    

About O2 Media
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer in the branded entertainment industry.  Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com and Designing Spaces, www.designingspaces.tv on Lifetime Television.  The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television.  O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™.  Household brands and blue chip companies alike continue to depend on O2 Media to effectively communicate their message to consumers.  For information on becoming a content partner for The Balancing Act or Designing Spaces, contact O2 Media Inc. by email at Brandutainment@o2mediainc.com

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From the creators of The Balancing Act and Designing Spaces shows on Lifetime TV, O2 Media are pioneers in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate.