What Will You Learn From Your Website Analytics? Ask Rippleffect

July 14, 2011 - PRLog -- Leading Liverpool based digital communications agency Rippleffect are encouraging companies to make sure that they are making use of their website analytics data.

A spokesperson for the Website Analytics team explained, "There is a wealth of invaluable information available for website administrators, sales and marketing departments, buyers and customer services departments, yet this data is rarely examined in detail. Although many websites track visits using Google Analytics or another similar method, we're continually amazed at how few companies are really taking advantage of the information that website visitors are providing companies, just by their behaviour on that website."

Analytics can be used to show the number of visitors to a website, where the visitors come from and how much time they spend on site.  Which pages have been visited, and how visitors found these pages can also easily be seen.  Knowing which the most and least popular pages are can indicate problems with navigation, wording, or the fact that the content isn't useful or relevant to visitors.

Being able to see which web browsers are being used to view the website can help to ensure that the site is visible and functional to the majority of visitors.  In addition, knowing how many people visit the site using a mobile device will also help.  For those looking to implement a mobile version of the website or a dedicated app, knowing the percentage of mobile visitors, and the pages they visit, is essential.

As people search in different ways, it's essential to track the terms used on the onsite search function.  This can help to ensure that the same terminology is used by visitors as on the site.  It can also show whether visitors are expecting to find certain products or services, and whether the navigation is accurate enough.

Goals can be set up to indicate conversions, such as contact forms being filled in, certain pages being viewed, videos watched or documents downloaded.  In addition, the number of sales can be tracked too, so that you can see which pages produce the most sales, and much more.

Knowing who effective the website is will help to demonstrate the ROI, and prove its worth.  Without knowing how effective it is, there is no way of knowing what content is being viewed, which new products should be added, or how effective the online marketing campaign is.

Analytics can be used in many ways, and with comprehensive reporting facilities, there is no excuse for not knowing how the website is performing, and what changes need to be made.

Find out how Rippleffect make websites more effective and use analytics as part of an online marketing campaign, by visiting http://www.rippleffect.com/online-marketing, or speak to a member of the Analytics team on 085 803 8381 today.

# # #

We are one of the UK's leading digital marketing agencies.
We're all about digital, it’s what we are passionate about and it’s what we are good at.
We have some great clients and we're really proud to work with each and every one of them.