Recently released market study: Kenya Tourism Report Q3 2011

New Consumer Goods research report from Business Monitor International is now available from Fast Market Research
 
July 4, 2011 - PRLog -- Kenya's tourism industry is in recovery mode. In May 2011, the government released data which showed that tourist arrivals in Q111 were 15% higher than they had been in Q110. Encouragingly, the growth has been boosted by a surge in arrivals from 'new' markets such as the UAE and China. Several airlines, including Gulf Air and Etihad, have indicated that they will commence flights to Kenya by the end of 2011.

Kenya, in common with many of its neighbours, has been a beneficiary from the turmoil in North Africa and the Middle East. Visitors have looked further south at destinations such as Kenya that are seen to be safe. Also, from the UK market in particular, the level of interest in Kenya has picked up because of its link to the Royal Wedding. (It was on holiday in Kenya where Prince William proposed to Catherine Middleton, as she was then known.)

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Full Report Details at
- http://www.fastmr.com/prod/204748_kenya_tourism_report_q3_2011.aspx
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We also note a number of other specific positives. The latest growth in numbers of tourists, and 18% expansion in tourism receipts in calendar 2010 mean that the industry has returned to long-term trends for most metrics. The economic outlook is quite bright. We expect the economy to grow by an average 5.6% during the 2011-2015 period. Despite risks from a potential rise in inflation and/or poor weather conditions for farming, we still expect to see strong domestic conditions as well as growth in tourism and other export earnings. Passenger numbers on Kenya Airways were up 13.5% for the first quarter of 2011 against the same quarter in 2010 (which itself was much improved over both 2008 and 2009). Alongside growth in discount airline passenger numbers, the country's aviation industry is more optimistic than it has been in some years.

On the other hand, naturally, there are also some risks to our generally positive forecast:
* The always tenuous coalition that has been in place since the disputed 2007 elections and the violence that followed is coming under increased strain in the lead up to the 2012 polls. Political instability could again be a blight on the country.
 *  In Transparency International's 2010 Corruption Perception Index, Kenya's position fell for the third year in a row. It now stands at 154th out of 178 countries surveyed. Alongside the influence of organised crime, most notably Mungiki, corruption stands as an obstacle to the development of a modern functioning tourism infrastructure.


On balance, though, it seems reasonable to be very optimistic about the long-term prospects for Kenya's tourism industry.

Report Table of Contents:

SWOT Analysis
- Kenya Tourism SWOT
- Kenya Political SWOT
- Kenya Economic SWOT
- Kenya Business Environment SWOT
Industry Forecast Scenario
- Arrivals
- Table: Arrivals Data, 2007-2015
- Accommodation
- Table: Accommodation Data, 2007-2015
- Expenditure
- Table: Tourist Expenditure & Economic Impact, 2007-2015
- Inbound Tourism
- Table: Tourist Arrivals By Region, 2007-2015
- Outbound Tourism
- Table: Outbound Tourism Data, 2007-2015
Market Overview - Travel
- Commercial Airlines
- Road Transport
- Global Oil Products Price Outlook
- Table: Oil Product Price Assumptions, Q410-Q411 (US$/bbl)
- Table: Oil Product Price Data And Forecasts, 2008-2015 (US$/bbl)
Market Overview - Hospitality
- Accommodation
- Accommodation Developments
- Tourism Regions In Kenya
- Tourism Infrastructure
- Land
- Tourism Bank
- Industry Associations
Business Environment Outlook
- Kenyan Business Environment Developments
- Table: Middle East And Africa Travel And Tourism Business Environment Ratings
- Middle East And Africa Security Overview
Global Assumptions, Q311
- Table: Global Assumptions, 2009-2015
- Table: Global And Regional Real GDP Growth, 2010-2013 (% change y-o-y)
- Table: Selected Exchange Rates, 2010-2013 (average)
- Developed States
- Table: Developed States' GDP Growth, 2010-2013 (% change y-o-y)
- Emerging Markets
- Table: Emerging Markets' GDP Growth, 2010-2013 (% change y-o-y)
- Consensus Forecasts
- Table: Bloomberg Consensus GDP Growth Forecasts, 2011-2012 (% change y-o-y)
Company Profiles
- Abercrombie & Kent
- Heritage Management
- Kenya Airways
- Sarova Hotels
- TPS East Africa
BMI Methodology
- How We Generate Our Industry Forecasts
- Tourism Industry
- Tourism Ratings - Methodology
- Table: Tourism Business Environment Indicators
- Table: Weighting of Components
- Sources

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
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