Britain’s Next Dog Model 2011 Winner Is Crowned

June 30, 2011 - PRLog -- Britain’s Next Dog Model 2011 is supported by leading online pet retailer, PetPlanet.co.uk, and went live on 23 April to coincide with National Grooming Week and National Pet Month. All entries were co-ordinated via Mikki’s Facebook page at www.facebook.com/MikkiPet. The 10 Semi-Finalists were chosen by Facebook users from over 400 contestants with thousands of votes cast. The three Finalists were then selected in a final stage of public voting which closed on June 24, 2011. The three Finalists were:

Scout – King Charles Spaniel from Buckinghamshire
Willow – Golden Retriever from Kent
Ralphy - Black and Silver Miniature Schnauzer from Swansea

The panel of judges, including award-winning groomer Alison Rogers, Mikki Brand Manager Anh Nguyen, and representatives from The Blue Cross and competition sponsor PetPlanet.co.uk (http://www.petplanet.co.uk/), selected the winner and Britain’s Next Dog Model 2011 following careful consideration of all votes.

As well as the prestige of becoming Britain’s Next Dog Model 2011, Scout and his owner will be treated to an exclusive pet and owner photoshoot session, and the dog will become the face of Mikki advertising for a year.

Anh Nguyen, Mikki Brand Manager, says: “It’s been an exciting competition and the level of passion and enthusiasm shown by owners for their dogs has been amazing! We are committed to developing the best possible products to meet the everyday needs of pets of all shapes and sizes. We truly believe that well-groomed is well loved and want to thank everyone who took part in the competition, from entrants to voters, for making it such fun and helping us to raise awareness of the importance of good pet care.”

For more details about the competition and to see the winner, visit the Mikki Facebook page at: (http://www.facebook.com/MikkiPet)


Media Contact Information
Richard Woods, RWoods@thebluedoor.com
Toni O’Sullivan TOSullivan@thebluedoor.com
Tel: 01252 899969

Editor’s Notes

About Interpet:
•   Interpet offers one of the largest pet and aquatic product ranges, incorporating 12 different brands including: Interpet, Mikki, Nylabone Blagdon, Kent Marine, PetLove, PetSafe, Four Paws and Super Pet
•   For more details about Interpet visit: www.interpet.co.uk

About Mikki:
•   Mikki is the market leading pet accessories brand in the UK, owned by Interpet Ltd
•   Mikki offers a wide range of grooming, training and care products – catering for almost every breed and type of pet problem
•   For more information about Mikki visit
o   www.mikkipet.com
o   www.facebook.com/MikkiPet
o   www.interpet.co.uk/brand/mikki

About PetPlanet.co.uk
•   PetPlanet.co.uk Limited is part of M8 Group Ltd, a privately held company based in Livingston, Scotland.
•   Founded in 1999 PetPlanet.co.uk has long been recognised as the market leader in the pet sector in the UK.

Some stats about PetPlanet.co.uk (as of 12/4/11)
•   Number of registered members: 772,027
•   Number of customer product reviews posted: 35,214  
•   PetPlanet.co.uk has averaged 50% annual revenue growth over the three years from 2007 to 2010
•   PetPlanet.co.uk’s audited turnover in the year to September 2010 was over £6.5m
•   Along with sister company www.greenfingers.com, PetPlanet.co.uk has helped make M8 Group Ltd one of the fastest growing private companies in the UK. This achievement was recognised by the Sunday Times who included PetPlanet.co.uk in their Fast Track 100 in 2010
•   For more information visit: www.petplanet.co.uk

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