The first game to be released from 2UP is its live streaming and animated versions of the classic Australian coin-tossing game.
2UP managing director Peter Bentley says the deal will parachute the company directly into an established database of active customers providing an immediate audience for its products.
"This is a strategic partnership between the two companies providing an established audience to 2UP and a new suite of online gaming products to ToteDaddy," Mr Bentley says.
"One of the main hurdles for a company such as ours is distribution, and by partnering with one of the largest pool betting companies in Asia we are able to propel ourselves into a whole new market very quickly.
"ToteDaddy is a well established business and the provision of new products to their members will allow it to continue its dominance in the gaming market."
2UP, with offices in the UK and Australia, listed on the Frankfurt Stock Exchange in early May and has already achieved exponential growth in its share price.
Mr Bentley says the deal with ToteDaddy was the first in a number of strategic partnerships designed to rapidly grow the company’s presence on an international gaming and wagering stage.
"We are in negotiations with a number of other businesses that will also provide large networks of wagerers with access to our products," Mr Bentley says.
"This model is a win-win situation as we are able to provide innovative and cutting edge products to established markets who are looking to retain membership through the ongoing roll-out of new games."
2UP has an online gaming license granted until 2025 to capitalise on its market positioning.
The core focus of the company is the coin toss game, a game that is played in most countries around the world where players make a call on whether two coins being tossed in the air will fall as two tails or two heads. A correct call wins.
This will be underpinned by other unique and established gaming and wagering options to be released as part of its growth plans.
For more information visit www.2UP.com or email investor-relations@
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