Top Performers at Optifab 2011 Announced; Rochester Company Wins Top Performance Honor

June 7, 2011 - PRLog -- Rochester, NY – A new benchmarking report gives insight into trade show performance at SPIE Optifab 2011, a bi-annual event that attracts suppliers and buyers from the optics industry who are interested or involved in optical manufacturing equipment & processes, optical components, optical metrology equipment, optical tools and materials, optical coatings, and all facets of optical manufacturing technology.  

The TSPA™ (Trade Show Performance & Analysis) SHOW REPORT is an objective third party assessment of trade show performance that goes beyond traditional means of evaluating performance. This is the first TSPA™ SHOW REPORT for the optical industry.

The report clearly analyzes show performance by considering the factors that make exhibiting successful. The report includes:
•   2011 Show Highlights
•   Ranking by Size and Design of Booths
•   Ranking by a full range of Marketing Efforts
•   Ranking by Product Demonstrations
•   Detailed Chart of Featured Products
•   Best-in-Class Performances
•   Future of Trade Show Marketing

“TSPA™ is a useful tool that serves three purposes,” says Don Snyder, Principal Analyst at Larkwood Consultants. “First, for anyone that missed the show, this report provides a great executive analysis of products, demos and companies at the show. Second, it allows Optifab exhibitors and industry companies to benchmark their own trade show performance and consider their true competitive position. Third, it sets benchmarks and stimulates a discussion of best-practice in trade show exhibiting, providing a clear path for optimizing ROI when applied to the next exhibitions.”

The report considers several groups of exhibitors: it separately analyzes the Top 7 largest exhibitors who were a major force at this year’s Optifab 2011, the other key exhibitors, and the New York Cluster of exhibitors, while also analyzing non-exhibiting companies and institutions that influenced the outcome of this event.

In this report, you can see who earned highest overall score amongst the largest Top 7 exhibitors at Optifab 2011, as well as the top performer in the NY Cluster, and who came in first among the rest of exhibitors not ranked as one of the largest Top 7 booths. You can even learn who scored highest as a non-exhibitor.

If your company sales depend upon trade show marketing, this report provides benchmarks that help you to measure your trade show performance.

This 50+-page report, complete with performance matrices and charts, sells for $995 and is now available from Larkwood Consultants.

“It’s a must-have tool for any company in optical fabrication, any exhibitor at Optifab and related events, and anyone interested in business development in this industry,” notes Snyder.

About TSPA™
The TSPA™ (Trade Show Performance & Analysis) SHOW REPORT is an upgraded version of a trade show performance analysis system that has been successfully used in other industries (e.g., telecommunications, IT, electronics industries.  Past customers include entrepreneurs as well as major corporations such as AT&T, Motorola, Duracell, NEC, and Alcatel-Lucent.)

This report sets up an objective third-party assessment of trade show performance that goes beyond traditional means of evaluating performance. This is the first TSPA™ SHOW REPORT for the Optics Industry.

TSPA™ SHOW REPORT is not affiliated with any trade show or any trade show organizer in order to act as an independent evaluator of trade show performance.

©2011 Larkwood Consultants. All rights reserved. TSPA™ is the property of Larkwood Consultants in the United States and the EC. All other trademarks are properties of their respective owners.

Larkwood Consultants helps companies grow their business by supplying advice and experience in engineering, new product introductions, new product development, technical support & management guidance, including trade show marketing.