“I’ve spoken to quite a few dealers who have set-up their own off-site sales only to realize how much time they were diverting away from their business,” said Renee Gaucher, Off-Site Event Director at G&A Marketing, “This often makes them question whether off-site sales are really worth it.”
So are the pains of off-site event planning and execution worth the potential gains? According to Gaucher they most certainly are.
“There is a lot that goes into planning a successful event, but what dealers often overlook is the fact that they don’t have to do it all by themselves. Many are concerned by the expense associated with hiring an event director like me, but in the long run, it’s the most cost effective option,” stated Gaucher.
With many years of experience assembling, operating and disassembling off-site events nationwide, Gaucher and her team have established strong relationships with North American rental companies whom provide special bulk discounts that dealers wouldn’t be eligible for on their own. Likewise, Off-Site Event Directors like Gaucher are able to spend countless hours developing and managing customized plans for their clients. These perks, plus that of off-site event results in general, have had a lot to do with the recent boost in Gaucher’s business.
“G&A Marketing’s off-site business has almost tripled over the last couple of months,” said Gaucher; “Dealers have realized that they can expand their market by taking their sales into parts of the community where people shop everyday, like a grocery store or mall. All without the headaches and expense that would typically accompany a venture like that.”
When asked what one thing she would recommend to dealers looking to host their own off-site event, Gaucher responded, “Don’t forget how important you are to the day-to-day operations of your dealership. It’s not worth losing out on potential business or opportunities as a result of the time and concentration you’ve devoted to planning your off-site sale. Ensure this doesn’t happen by contacting a director like me to help manage the event. It will cost you less than you think.”
If you’re interested in learning more ways to protect yourself and your investment when planning an off-site sale, please feel free to request G&A Marketing’s complimentary whitepaper, 5 Easy Ways to Increase Off-Site Event Profit & Decrease Wasted Time. Just email email@example.com with the subject line OFF-SITE to request your guide today.
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G&A Marketing, Inc. is a sales promotion, staffed event, advertising, training and consulting company providing used car and new car dealerships with cutting edge solutions to increase traffic, maximize gross profit, and improve performance.
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