Dillard asserted in his lawsuit (Cause No: D-1-GN-11-00609)
Although articlesproductions.com has no control over how and where search engines such as Google and Yahoo will index a site, Dillard has demanded the Texas court through his civil suit (Cause No: D-1-GN-11-00609)
Dillard made additional claims in this civil suit (Cause No: D-1-GN-11-00609)
Stein has commented on his own articlesproductions.com marketing forum that he merely followed internet marketing protocol by building backlinks, following Google's strict terms for inclusion in the search engines and adhered to usual and customary business tactics. He additionally stated that his internet marketing tools are what was able to outrank Dillard and his business, and that in a free market world that is what competition is about. Stein said on his marketing forum, "The ability to outrank another website and procure their customers is what competition and business is about. You do not see General Motors suing Ford because they run ads online or TV offering a better product or a better deal, do you? Competition is what internet marketing is about.” Stein further stated on his forum, “Dillard is merely upset that he lacks the ability to outrank me, and therefore is attempting to involve the courts in a frivolous lawsuit, because he lost business to a better marketer.”
The main points of interest is whether the 261st judicial district Texas court will rule in Mike Dillard's favor that building back links and syndicating content with competitors targeted keywords to take over top listings in the search engines, otherwise known as internet and article marketing, is indeed a civil crime. Another interesting point to note is the fact that the young, yet potent internet marketing website ArticlesProductions.com was able to outrank a world famous internet marketing guru (Mike Dillard) by targeting the gurus own keywords.
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