PRLog - May 25, 2011 - MARLBOROUGH, Mass. -- Consumers are researching the web before making auto purchase decisions. Dealers are becoming aware of the shift and consumer behavior and are leverging digital media for marketing. Online marketing is a very broad term and can cover - SEO, Social Media, SEM, Facebook marketing, Twitter marketing, etc. Here in this article we talk about leveraging dealer inventory for online marketing and driving targeted traffic. Google likes fresh content - and inventory represents the best opportunity for dealers from a SEO/SMO standpoint.
Here are few ways on how to derive maximum benefits from inventory
Optimize your inventory pages
Inventory pages must be optimized. Optimize your inventory pages for both Car, Make, Model and Location. One should include the following factors while doing on-page.
• Title Tag
• Description Tag
• Body copy
• H1, H2
Here is an example..
Users actively search for auto deals and specials on popular classifieds like craigslist, backpage, ebay classifieds, adoos, oodle etc. Google indexes these classifieds very nicely and they rank high on SERP. Regularly post deals and your inventory to classifieds using proper keywords can attract your potential consumers.
Slideshare and Scribd for your inventory
Presentations are a great way to showcase your inventory - and it is great for users. Dealerships can take advantage of this online medium to generate more leads and to rank increase their digital sales funnel.
Here is an example..
Online Press release is a distribution of an important announcement of your business through popular press release distribution channels on web. It is one of the fastest way of promoting your company, product, event or service on web. Dealers should promote their Auto Specials through online press release systems to get high Ranking in Google News and Yahoo News for your Keywords.
Here are some good free and paid press release platforms auto dealers could leverage.
PRNewsWire.com – Pagerank 8
BusinessWire.com – Pagerank 8
PRWeb.com – Pagerank 8
PRLeap.com – Pagerank 6
Dealers should post videos of their inventory on online video sites like Youtube, Metacafe, etc. Dealers should create SEO optimized videos. Video sites represent a powerful visual online medium.
Dealerships can leverage online video to generate more traffic/leads.
As we all know Twitter is on the top of the social media radar. With over 200 million users – Twitter is a platform which Auto Dealers must leverage to improve sales, customer service and increase brand equity. Dealers can tweet their sales/specials on Twitter.
In addition Twitter can be used for..
• Greater customer engagement
• Customer service
• Brand Loyalty
• Customer Intelligence
• Web traffic
• Customer Experience
• Relationship building
• Announce your great deals and specials.
Each year it seems like hundreds of new digital marketing companies spring up and then disappear. As business owners or internet managers or marketing directors, we see hundreds even thousands of e-mails in our inboxes and solicitations on LinkedIn each day promising everything from “Top Google Placement” to “High Lead Conversion” to “Social Media Optimization.”
Are You Ready to be a part of this ONLINE MEDIUM?
Wikimotive is dedicated to providing the latest automotive SEO, Social Media Marketing, Facebook Marketing, Search Engine optimization techniques and online marketing best practices and services.
Name : Wikimotive
Address : 809 Applebriar Lane, Marlborough, MA - United States – 01752
Ph. No. : 888.692.9818
Site : http://www.wikimotive.net