Trash Haulers in Salt Lake City Partner with Online Advertisers to Reach Out to Locals

May 17, 2011 - PRLog -- Junk Jr., a trash removal company serving the greater Salt Lake City area, is proud to announce a new collaboration with Prospect Genius. Prospect Genius is a Web marketing company specializing in search engine optimization (SEO) for local businesses. In creating this new partnership, Junk Jr. hopes to utilize Prospect Genius's SEO program to improve their online presence and connect better with area customers who need their services.

The simple truth is that more people than ever are utilizing the Internet to perform local searches. That is, instead of paging through a phone book or other traditional print media, home and commercial property owners are going to their computers when they need to hire professionals like plumbers, roofers, and even trash haulers. This creates a huge pool of interested consumers, so for local service providers, it's vital to achieve maximum online exposure to not miss out on this business.

Junk Jr. teamed up with Prospect Genius to make sure they were effectively marketing to homeowners in Salt Lake City who were already turning to the Internet to find junk hauling and garbage removal services. As Junk Jr. Owner Cameron Stanger says, "We knew we needed to do more to advertise online. Prospect Genius makes it easier for locals to find our junk hauling business on the Web."

Search engine optimization is an Internet marketing method that concentrates on increasing a Web site's exposure by increasing its ranking in search engine results pages (SERPs). When an individual performs a search for something like "junk removal services in Salt Lake City" on Google, Yahoo!, or Bing, the search engines use a complex algorithm to determine the most "relevant" or useful Web sites related to that search. Essentially, the search engines are attempting to return the information/sites that would be most helpful to the searcher. SEO works to make individual Web sites more relevant for specific search terms, ultimately moving those sites up in the SERPs. Because higher ranked sites receive the most traffic, better placement can equal more business.

Internet Marketing Specialist Matt Gallo, a Prospect Genius representative, states, "We use SEO to leverage local businesses' accessibility online. A strong Web presence pushes a site up the search engine results rankings and creates more opportunities for searchers to find that company online. At Prospect Genius, we use the latest SEO strategies to improve Junk Jr.'s placement on search results pages to make it easy for Salt Lake City-area residents to find their trash removal services on the Internet."

Serving both Junk Jr. by increasing their customer base and locals in Salt Lake City by making it simpler and faster to find a quality trash hauler in their area, Prospect Genius is able to assist both groups at the same time.

# # #

About: Junk Jr. is a junk hauling business providing trash removal and more to customers in and around Salt Lake City.