The Millward Brown Optimor’s 2011 BrandZ study published today identifies that Louis Vuitton has a value of 24.3 Billion. Louis Vuitton is owned by Paris-based LVMH Moet Hennessy Louis Vuitton SA. This increase is up 23% percent from 2010.
According to CR Cataunya Ransom, a luxury PR veteran and Cofounder of LuxuryDiffusion.com the increase in Louis Vuitton’s brand value is no surprise. Ransom created LuxuryDiffusion.com as an new luxury aggregator designed to circulate authentic luxury living and lifestyle features in real-time. She says Louis Vuitton strongly engages with high-end consumers which allows them to control the luxury perception of their brand.
“This is truly an exciting time for the luxury industry and luxury media circulation will be a driving force,” stated CR Cataunya Ransom.
Continuing Ransom says other luxury brands ranking on the list of world’s most powerful luxury brands have different respected influences. Ransom feels that social media influences assisted newcomer number ten ranked Burberry with gaining access entry to the list for the first time. Further she stresses that second position ranked Hermes and fifth position ranked Cartier are tremendously adored by Chinese luxury consumers and this will likely have a major impact on their luxury brand values in the future.
Additionally, Ransom credits third position ranked Gucci as the pioneer for luxury brands online. Revealing that Gucci really gets online branding and knows how to connect with luxury consumers.
World’s Most Powerful Luxury Brands 2011:
1. Louis Vuitton
Last year’s ranking: 1
Overall Brand Value: Up 23% to $24.312 billion
Last year’s ranking: 2
Overall Brand Value: Up 41% to $11.917 billion
Last year’s ranking: 3
Overall Brand Value: Down 2% to $7.449 billion
Last year’s ranking: 4
Overall Brand Value: Up 23% to $6.823 billion
Last year’s ranking: 8
Overall Brand Value: Up 34% to $5.327 billion
Last year’s ranking: 6
Overall Brand Value: Up 11% to $5.269 billion
Last year’s ranking: 5
Overall Brand Value: Down 7% to $4.997 billion
8. Moët & Chandon
Last year’s ranking: 7
Overall Brand Value: Up 7% to $4.570 billion
Last year’s ranking: 9
Overall Brand Value: Up 7% to $3.422 billion
Last year’s ranking: Unranked
Overall Brand Value: Up 86%
Enjoy learning about luxury goods and services? Get real-time updates on luxury subject matter available via http://LuxuryDiffusion.com .
# # #
Luxury Diffusion™ serves it’s community as an luxury aggregator with syndication from the very best luxury sources. Developed as an online and mobile resource to provide real-time engagement about the very best of luxury lifestyle subject matter.