SIP Trunking Far More than VoIP Technology Says Tpad

PRLog (Press Release) - May 5, 2011 - SIP Trunking is deemed to be one of the newest standards for providing flexible, cost-efficient and multi-present communication applications. SIP Marketing manager, Steven Johns explains, "SIP has been around for more than a year, but there is more to this technology than meets the eye, or at least many telecom-centred companies know about."

Johns further expounds, "Many people think SIP Trunking is just like VoIP, but it is actually more than that." An SIP Trunk can be thought of as a telephone line through which calls are made and delivered over an IP trunk towards a provider PSTN through broadband or Ethernet. The SIP protocol can handle much more than just voice. Tpad CEO Tahir Mohsan goes on to say, "It is important for the concerned to know that SIP Trunks do not only manage voice, but it can handle anything that can be converted to data, such as video, chat or instant messaging, email, concurrent call sessions in the same line, video or audio conferencing, toll free number capability, contact centre management, and overall continuity of the business."

Tpad has admitted that the technicalities and the manner by which providers explain SIP to customers has gotten customer confused about what technology really has to offer. Johns explains, "It can rather be difficult to explain what SIP Trunks are all about and I think most providers end up explaining the technology and their service offerings in the context of what the potential customer or their existing customer needs. Although this is understandable, this has led to some confusion regarding this technology."

SIP Trunk can take business communication and collaboration into an entirely different level. In this regard, Tpad is pointing towards the direction of re-defining SIP Trunking as a technology. According to Tpad Sales Director Simon Jones, "Although SIP technology is based mainly on the convergence of data and voice through Internet connectivity; we would like to explain that the use of SIP can indeed be expanded to suit the needs of clients." He goes on by explaining, "SIP Trunks offer more than what VoIP can as a technology. Many are familiar about the potential savings and the quick ROI after deployment, but there is really much to explain more. There is real-time session management in the switching, bandwidth allocation, session management, session prioritization, interoperability to discuss with clients about, apart from cost savings."

On this account, Tpad vows not only to offer carrier-grade SIP Trunking services to existing and potential customers, but to define SIP Trunking to its clients in a manner that would pave the way to full understanding of the capacity and the challenges of this advanced technology. For more information on Tpad's SIP trunking and business communication offerings, please visit their official website at http://www.tpadbusiness.co.uk or give their operators a call at 0845 122 1746.

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About Tpad
With its many years in the business, Tpad has been a leader in providing communication solutions that meet business needs of small to medium businesses and large communications. For years now, Tpad has been popular for providing powerful IP PBX systems. It has recently added SIP trunking to its roster of services, offering even more robust communication capabilities for companies in the UK and abroad. Tpad also offers a variety of communication package services including porting and virtual numbers as well as Internet connectivity with its partnership with Supanet.

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