Diamond Honda of Glendale, like many Los Angeles Honda dealers continue to see pre-disaster demands for their vehicles, but without an equal amount of incoming cars to offset losses in inventory due to sales dealers are beginning to evaluate the best operational response.
Dave Erickson, the Internet Fleet Manager at Diamond Honda of Glendale stated the reduced inventory doesn’t impact their ability to make highly attractive and competitive offers to customers.
Dave went on to say, “To stay highly competitive we’re already looking at ways to reduce our cost per sale. For instance, one way is to reduce our commitments to 3rd party lead providers that charge per sale or lead. It simply doesn’t make sense in a climate where there is a reduced inventory to spend so much marketing money acquiring prospects beyond our own organic SEO capabilities. 3rd party lead providers usually attract customers that aren’t only looking for a quote, but are looking for a quote from other brands too. It’s a good time to evaluate how much sense this makes when we’re already making significant inroads in our own organic SEO work. Additionally, we’re about to add a new layer of highly relevant and quality content which will even further enhance our SEO rankings. Basically, we are already making the job of finding us a very easy one.”
Diamond Honda of Glendale
138 S. Glendale Ave.
Glendale, CA 91205
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Diamonda Honda of Glendale is a New and Pre-owned Honda vehicle, Service, and Parts Dealer located centrally in the Los Angeles Metro Area.