Lisa Robb becomes founding partner of Social Business Consulting Group (Sobizco)

April 14, 2011 - PRLog -- Palo Alto, CA Experienced business leader and tech industry veteran, Lisa Robb, is now a founding partner of the newly created Social Business Consulting Group (Sobizco). “Lisa Robb’s extensive channel sales, marketing, strategic planning and executive management experience make her an important add to the founding team” said Social Business Consulting Group co-founder and social media pioneer Axel Schutlze. Seventeen partners, all with decades of cross-functional business and industry market experience, comprise this partnership of certified Social Media Strategists. These founding partners, along with 20 more social media consultants span the globe with their expertise and cultural diversity coming from the USA, Australia, Germany, France, UK, Sweden, Russia, South Africa, Vietnam and Brazil.

“The current state of the market reminds me of the early days of web and e-commerce adoption.” says Robb. “Executive teams and functional leaders are bombarded with conflicting information. Social Media has become the next wave of market disrupting technology and the pressure to engage is significant. In response companies are wasting time and money on fragmented one-off hires, campaigns, and technology purchases. Lacking an enterprise-level social media strategy and plan, businesses are missing out on tremendous growth and profit potential. At Social Business Consulting Group, we offer businesses a comprehensive alternative to support their strategic growth plans.”

The Social Business Consulting Group’s purpose is to help businesses create lasting value and competitive market leadership through social media strategy, engagement, and implementation tactics. From creating better customer experiences and improving product development processes to increasing employee productivity and retention, Sobizco works with organizations to identify internal and market facing opportunities.

The Social Business Consulting Group service offerings include social media audits, strategy development, engagement planning, solution implementation, and strategy execution services. Founding partners and staff utilize a proven suite of methods, models and frameworks.

“Our enterprise-level social business consulting services are designed to meet the needs of both B2B and B2C business worldwide. Our founding partners bring a wealth of functional and executive experience from well-known organizations such as SYNNEX , Bell South , Dell , GE , HP , Oracle , Rockwell , Southwest Airlines , Sun Microsystems and Symantec ” said co-founder Nancy Chou.

Lisa Robb helps companies create, improve and successfully implement corporate, functional, and social media strategies. Creative, innovative, and a self proclaimed data geek, she links big picture strategic thinking with actionable plans. Having spent 25 successful years in the IT industry, she was quick to realize the transformational potential of social media for business. Her experience includes roles as VP of Marketing for multi-billion dollar technology distributors; M & A strategic due diligence and integration lead for a GE business; VP of e-Commerce responsible for market-facing partner customer and supplier digital strategies for $1.5B organization; and VP of Professional Services and Outsourcing leading a team of 250 service professionals.

News Release in 140 characters
#Sobizco Team announces @lisarobb1 and formation of largest #socialmedia strategy consulting firm with global presence http://sobizco.com/

#Sobizco @lisarobb1 - world’s largest social media #consulting firm #socialmedia http://Sobizco.com/

Global #sobizco team helping executives create competitive advantage with #socialmedia. Collaborate with unified methodologies

#socialmedia #strategy for #tech and #channels. Former tech exec @lisarobb1 joins #sobizco.com

#Enterprise bombarded with conflicting information about #socialmedia. #sobizco.com offers #socialstrategy for #business

#Enterprises in B2B space will massively invest in global #socialmedia #strategy - #sobizco.com delivers methods, teams and executes

With over 600 million active consumers, #enterprise in B2C are forced to think #socialmedia - #sobizco provides strategy and execution.

About
@Sobizco
The Social Business Consulting Group is a global management consulting firm with focus on social media. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. The strategy consulting focuses on a holistic approach where all market-facing departments leverage social media to create a mutually beneficial business relationship with the constituencies of their respective ecosystems.

Social Business Consulting Group is considered a thought leader in applying social media in large corporations. Its consultants help business leaders and their teams to make strategic business decisions and create measurable economic success.

The Social Business Consulting Group headquarters is in Palo Alto, California. For more information go to http://www.sobizco.com

@LisaRobb1
Lisa Robb, is a Certified Social Strategist and a founding partner of the Social Business Consulting Group. Over a 25 year career in the high tech industry, she has lead growth and transformation initiatives at Fortune 1000 companies, including transformation and leadership roles with high growth subsidiaries and acquisitions. In addition to social media strategy and consulting, she specializes in helping high tech businesses increase sales and profit through strategy, marketing, communications and improving partner channel performance.

An early adopter of social media, Robb received her certification from the Social Media Academy and founded MarketBlender, a social media consultancy firm in 2009. Lisa Robb’s previous corporate leadership roles include VP of US Marketing at SYNNEX , a global 8B tech distributor and business services outsourcing firm, VP of Marketing and Business Development and VP of e-Business with GE  Access, a multi-billion dollar global technology distributor and VP of LifeCycle Services with GE IT Solutions, a multi-billion dollar tech reseller and VP of Professional Services and Outsourcing for Dataserv, a Bell South Company .

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The Social Business Consulting Group is a global management consulting firm with focus on social media. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. http://sobizco.com