Market Report, "Mexico Food & Drink Report Q2 2011", published

Fast Market Research recommends "Mexico Food & Drink Report Q2 2011" from Business Monitor International, now available
 
March 20, 2011 - PRLog -- Mexico's economic recovery surprised to the upside in 2010 and we have revised up our outlook for 2011 on the back of a stronger outlook for US demand and domestic commercial credit. However, we do not believe this robust performance will spill-over into stronger domestic demand beyond 2012, implying that Mexican growth over the long term will continue to underperform its historic average and also underperform the wider Latin America region.

Headline Industry Data (local currency)
* 2011 per capita food consumption = +6%; forecast to 2015 = +20%
 * 2011 alcoholic drink sales = +4%; forecast to 2015 = +16.7%
 * 2011 soft drink sales = +5% ; forecast to 2015 = +16.6%
 * 2011 mass grocery retail sales = +8%; forecast to 2015 = +26.5%


Key Company Trends

Bimbo Expands in US - In late 2010 Mexican bakery firm Grupo Bimbo agreed to purchase Sara Lee's North American Fresh Bakery business in a deal worth US$959mn. The transaction includes the right to the Sara Lee brand for bakery goods in the Americas, Asia, Africa and Eastern and Central European countries, as well as a portfolio of regional brands. The combined businesses will employ more than 28,000 staff, operate 75 plants and achieve estimated pro forma sales of US$5.8bn in 2010. Bimbo plans to invest US$1bn in the next five years in the US manufacturing and distribution programme 'to improve the efficiency of this platform'.

Embotelladoras Arca/Continental Merger to Aid Regional Expansion - Two of Mexico's major Coca- Cola bottlers, Embotelladoras Arca and Grupo Continental, have recently announced they are to merge in an all-share transaction. The combined firm, to be called Arca Continental, will be cemented as one of the largest soft drink firms in Latin America, with volumes of 1.2bn unit cases and revenues of about US$2.8bn. The move can be seen as part of a wider process of consolidation in the global soft drinks industry but can also be linked to a slowdown in the pace of growth within the Mexican market, which is prompting operators to focus on their international units - a process for which greater scale is a key attribute.

Key Risks To Outlook

Remittances stagnate - Remittances sent back from Mexican workers overseas dropped to US$1.89bn in June 2010, from US$2.14bn the previous month, taking the year-to-date value of remittances to US$10.63bn. This represents a 4.1% fall from the same period in 2009, which is bad news given that 2009 saw total value fall 15.7% from 2008 levels, a significant drop for an economy which is heavily dependent on remittance flows. We expect remittance value to have grown by just 2.0% in US dollar terms in 2010, providing little stimulus for a sustained pick-up in household spending. In the last months of 2010, remittance levels started to recover, a trend expected to continue in 2011. However, levels are not expected to reach the peak of 2007 until 2012 or 2013 at the earliest.

Impact from the US - As much of our growth projection is predicated on stronger demand from north of the border, should US consumers and businesses use tax relief to continue shoring up damaged balance sheets rather than boost purchases of manufactured goods, this would spell bad news for Mexican growth in 2011.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/127219_mexico_food_drink_repor...


Partial Table of Contents:

SWOT Analysis
- Mexico Food Industry SWOT
- Mexico Drink Industry SWOT
- Mexico Mass Grocery Retail Industry SWOT
Business Environment
- BMI's Core Global Industry Views
- BMI Food & Drink Core Views
- Latin America Risk/Reward Ratings
- Table: Latin America Food & Drink Risk/Reward Ratings Q2 2011
- Mexico's Risk/Reward Ratings
- Macroeconomic Outlook
- Mexico - Economic Activity
Industry Forecast Scenario
- Consumer Outlook   
- Food
- Total Food Consumption
- Table: Mexico Food Consumption Indicators - Historical Data & Forecasts
- Confectionery
- Table: Confectionery Sales - Historical Data & Forecasts
- Prepared/Canned Food
- Table: Canned Food Sales - Historical Data & Forecasts
- Drink
- Hot Drinks
- Table: Hot Drink Sales - Historical Data & Forecasts
- Alcoholic Drinks
- Table: Alcoholic Drink Sales/Production - Historical Data & Forecasts
- Soft Drinks
- Table: Soft Drink Sales - Historical Data & Forecasts
- Mass Grocery Retail
- Table: Mexico Mass Grocery Retail - Value Sales by Format - Historical Data & Forecasts
- Trade
- Table: Food & Drink Trade Balance - Historical Data & Forecasts
- Food
- Key Industry Trends And Developments
- Bimbo Expanding US Presence
- MegaMex Acquisition Highlights The US' Hispanic Opportunities
- Efforts To Curb Obesity Will Require Change In Strategy For Producers
- Smithfield Pork Back in Mexico
- Market Overview
- Overview Of Sector
-    Confectionery
- Organics
- Prepared/Canned Food
- Dairy
- Meat
- Seafood
Drink
- Key Industry Trends And Developments
- Femsa Turns To Dairy As Opportunities In LatAm Soft Drinks Dry Up
- Femsa Moves into Coffee Market
- Beer Margins Could Be Hit By Antitrust Investigation
- Modelo's Export Surge Puts it in Strong Position to Defend ABI Takeover Bid
- Embotelladoras Arca/Grupo Continental Merger Supports Expansion
- Market Overview
- Hot Drinks
- Alcoholic Drinks
- Soft Drinks And Bottled Water
Mass Grocery Retail
- Key Industry Trends And Developments
- Comerci to Reduce Debt
- Walmex Expanding But Valuation Constrained By Economic Outlook
- Oxxo And Walmex Battle For Financial Services Market
-

Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=1272...

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
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